Product Marketing Manager

4 days ago

Hyderabad, Telangana, India Semtech Corporation Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Summary:

We are seeking a talented individual with experience in product marketing for capacitive sensing in consumer segments such as smartphones, tablets/laptops, and wearables. This role is responsible for defining market requirements for key segments/accounts and leading marketing initiatives to drive business growth. You will collaborate with the Applications, Engineering, and Sales teams to evaluate existing and emerging markets and implement strategies to generate design wins.

Responsibilities:

  • Drive business growth: Promote Semtech sensing products to target segments and customers to achieve design wins and revenue growth. (30%)
  • Market strategy and analysis: Evaluate marketing strategies and conduct analyses based on business objectives, market trends, competition, and value-cost factors. (25%)
  • Sales support: Provide product training to Sales, FAEs, and representatives, and create marketing collateral/presentations for new product launches. (25%)
  • Industry engagement: Attend tradeshows/workshops/conferences and collaborate with reference design partners for joint promotional efforts. (20%)

Minimum Qualifications:

  • 5+ years of experience in consumer markets, preferably with capacitive sensing applications
  • Bachelors degree in Electrical Engineering or equivalent experience.
  • Proven experience collaborating with global product development teams to successfully bring new products to market.
  • Strong customer engagement skills, including negotiation, communication, and presentation abilities.
  • Self-motivated, results-oriented, and enthusiastic, with a commitment to achieving business objectives.
  • Ability to work effectively in a team environment and share knowledge with colleagues.
  • Excellent communication skills with the ability to interface at all organizational levels.

Desired Qualifications

  • Experience in RF systems is highly desirable.
  • Strong knowledge of analog and mixed signal circuitry.

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