Product Marketing Manager

About Keka:

• We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules.
• This is one of those products which any HR would need to automate his/her process in any organization.
• 8 years since we have entered the market, and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market
• Some of our clients are OYO, RR, Dream11, One+, and so on. We have recently received Series funding of $57 million as well which is highest in the SaaS world.

Few Key Achievements:

• Company Valuation: 200 million Approximately
• Annual Revenue as of 2024: 13-14 million USD.
• 60-65% Year-on year growth
• Highest funded org in the SaaS Space

Role Summary:

We're looking for a Product Marketing Manager (PMM) to drive go-to-market excellence across Keka's whole suite. You'll take ownership of product growth-led GTM motions and lead the messaging, launch planning, customer research, and sales enablement for those products. This role blends strategy and execution - you'll shape the story and drive the motion.

You'll work across Product, Sales, Marketing and Customer Experience (CX) teams to ensure our GTM programs land with clarity and impact, and every product gets sold well and adopted better.

What You'll Do

• Build crisp messaging, value propositions, and proof points for key product areas.
• Lead product launches end-to-end - from early messaging to post-launch adoption analysis
• Create and manage content: Website, PRFAQs, one-pagers, internal FAQs, demo flows, launch emails, in-app comms, etc.
• Partner with Sales and Enablement to craft battlecards, talk tracks, discovery questions, and objection handling.
• Conduct customer interviews, win/loss analysis, and competitive research to refine narratives.
• Track adoption metrics and work with Lifecycle/Retention teams to drive feature engagement.
• Partner with Demand Gen to develop campaigns that speak to real jobs-to-be-done.
• Collaborate with Content and Design to ship memorable, effective marketing assets.

You Should Have

• 3–6 years of B2B SaaS product marketing experience
• Demonstrated success managing product launches or feature GTM programs.
• Strong written and verbal storytelling skills; clear thinking under pressure.
• Familiarity with CRM, analytics, and collaboration tools (Hubspot, GA, Notion, Asana, etc).
• Comfortable working with data, sales teams, and customers alike.

Success Looks Like

1. Narrative Ownership

• Clear, differentiated messaging for each product area, adopted across Sales, Web, Onboarding, and Support teams.

• Message maps and positioning docs updated quarterly based on customer insights and win/loss.

• Launch Discipline

• Successful launches of new features/modules with measurable adoption impact within 30/60/90 days post-GA.

• Cross-functional GTM plans executed on time, with launch asset readiness per launch timelines.

3. Sales/CX Enablement Impact

• Talk tracks, one-pagers, and demo flows used in deals where the product is relevant.
• Win-rate uplift or faster sales velocity in segments/modules where enablement is deployed.

4. Customer Insight & Market Intelligence

• At least 1 competitive teardown or win/loss analysis delivered per quarter.
• Actionable insights from monthly customer interviews or feedback loops embedded into product and campaign planning.

5. Collaboration & Cross-Functional Execution

• Recognized by cross-functional teams (Product, Sales, CS) as the go-to for GTM clarity, launch orchestration, and product storytelling.
• Meets or exceeds all agreed OKRs on launch timing, adoption outcomes, and enablement usage.