Product Marketing Manager

Job Description:

As a Product Marketing Manager, you will be part of a cross-functional team of marketers for our B2B-focused market segment. Together, this team is accountable for using market and customer research to shape the market narrative, positioning, and customer value propositions to ensure our platform is seen as essential to workforce transformation.

The Product Marketing Manager will have the opportunity to lead highly effective B2B acquisition and growth strategies for Skillsofts platform. In this role, you will have access to market, customer, and product inputs and develop go-to-market plans that significantly impact our market share. The ideal candidate will have deep experience in platform or solutions marketing. As well as a passion for understanding customers and a successful technical and SaaS product marketing track record.

Responsibilities

• Deliver compelling platform positioning messaging to our target audience across multiple channels, differentiating our platform from the competition
• Market Differentiation: Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnerships
• Go-to-Market Strategy: Drive the development and execution of a strategic marketing plan and tactics focused on the enterprise Technology Solutions, AI buyer, a high-growth segment, including the launch of strategic new solutions
• Price Modeling: Influence packaging and pricing strategies for our products
• In this role, you'll have the tools and resources to understand our platform, products and use cases, and be responsible for increased new business and high customer retention rates youll influence strategy and KPI targets

Heres What We Are Searching For:

Skills & Qualification Requirements

• Ability to think strategically about platform and product differentiation, pricing models, and competitive pressures
• Highly motivated about identifying and building profitable market driven business opportunities to help drive revenue

Qualification Requirements

• 8+ years of experience successfully implementing global B2B SaaS product marketing plans across direct sales channels for SaaS products
• Bachelors degree in marketing or related business discipline
• Subject matter expertise with platform, and technology solutions including AI and emerging technologies, and the ability to translate technical capabilities into business value
• Expertise in synthesizing customer, product, and marketing data to make recommendations
• Strong interpersonal skills with ability to effectively present and sell information both internally and externally
• Experience collaborating and driving results within a matrixed international marketing organization and comfortable delivering in a lean, cross-functional team with ambiguity
• Polished communication and executive presentation experience delivering confident, concise briefings to sales and product leadership
• Ability to travel up to 20-25%

Desired Requirements

• MBA and / or Product Marketing Certifications

MORE ABOUT SKILLSOFT:

Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.

Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at

Thank you for taking the time to learn more about us.

If this opportunity intrigues you, we would love for you to apply

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.