Product Marketing Manager

1 day ago

Hyderabad, Telangana, India Phenom People Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Product Marketing Manager

Company: Phenom

About Phenom

Phenom is a global HR technology leader that helps organizations hire faster, develop better, and retain longer through AI-powered talent experiences. Our Intelligent Talent Experience platform is used by some of the worlds largest enterprises to transform how they attract, engage, and grow talent.

With a mission to help a billion people find the right job, Phenom combines deep HR-tech expertise with advanced AI, automation, and personalization delivering measurable impact for candidates, employees, recruiters, hiring managers, and HR teams.

Role Overview

We are seeking a Product Marketing Manager to join our fast-paced and high-growth marketing team. This role is ideal for someone who thrives at the intersection of product, marketing, customer insights, and storytelling. You will own product messaging, drive go-to-market strategies, and enable sales & customer success teams to position Phenoms products effectively.

Key Responsibilities:

Go-to-Market Strategy

Own and execute GTM strategy for new features and product launches

Conduct market and competitive research to shape positioning

Define ICP, buyer personas, and customer journeys

Positioning & Messaging

Create clear, compelling product messaging and value propositions

Translate technical capabilities into customer-centric benefits

Develop content frameworks for campaigns, website, and product collateral

Sales Enablement

Build sales collateral: pitch decks, one-pagers, battle cards, demo scripts

Train Sales and Customer Success teams on product capabilities and messaging

Support customer-facing demos when needed

Content & Thought Leadership

Collaborate with demand-gen and content teams on integrated campaigns

Create high-impact assets: blogs, case studies, videos, whitepapers, webinars

Support storytelling for events, webinars, and product launches

Cross-Functional Collaboration

Work closely with Product, Growth, and Sales teams to drive adoption

Gather customer insights to influence product roadmap

Track performance metrics, product usage data, and campaign results

Skills & Qualifications

35 years of experience in Product Marketing (preferably SaaS/B2B)

Proven success in GTM strategy, product positioning, and sales enablement

Excellent storytelling, communication, and presentation skills

Strong analytical mindset and familiarity with marketing/product analytics tools

Experience partnering with product and revenue-focused teams

Preferred Qualifications

Experience in HR Tech or enterprise SaaS

Knowledge of CRM, marketing automation, and funnel analytics

Background in fast-paced, high-growth environments

Why Join Phenom?

Work with cutting-edge AI in HR Tech

Be part of a high-growth, mission-driven organization

Global exposure & cross-functional collaboration

Competitive compensation, learning opportunities, and a people-first culture

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