Product Marketing Manager

4 days ago

Hyderabad, Telangana, India UWorld, LLC Full time ₹ 8,00,000 - ₹ 24,00,000 per year

UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over 2 million students have trusted us to help them prepare for high-stakes examinations.

We are looking for a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

Qualifications:

Minimum Required Experience:

  • 7+ years of experience in a similar role leading digital marketing strategy
  • Bachelor's degree in marketing, business, communications, or a related field required;master's degree preferred
  • Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
  • Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred
  • Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred.

Job Duties (including but not limited to):

Campaign Prep & Misc. (70%)

  • Oversee the production of effective email and digital marketing campaigns
  • Oversee SEO and SEM strategy for assigned verticals
  • Manage the strategy of social media content creation
  • Create and regularly measure and report on marketing metrics
  • Own assigned pieces of the UWorld marketing plan
  • Recommend and edit necessary collateral to support product offerings
  • Enforce UWorld brand standards

Marketing Strategy (20%)

  • Define an annual product marketing strategy
  • Serve as the embedded product marketing specialist for assigned verticals
  • Define and refine product differentiators and market positioning

Market Research (10%)

  • Perform comprehensive, detailed market research on target market(s), including competitive analysis
  • Define buyer personas, target markets, and how buyers consume their media and make decisions
  • Outline buying cycles
  • Recommend product pricing
  • Report on industry trends and recommend actions to position UWorld ahead of competition

Required Knowledge, Skills, and Abilities:

  • Demonstrable digital marketing experience, especially email, SEO, and SEM
  • Exceptional market research and reporting skills
  • Ability to define and report metrics of success
  • Superior organizational and self-motivation skills
  • Familiarity with marketing automation tools and platforms
  • Excellent written, verbal, and interpersonal skills
  • Ability to work well within a team environment with competing priorities
  • Ability to react constructively to direct feedback and constructive criticism

Soft Skills:

  • Excellent attention to detail, organization skills, and articulate ideas clearly and concisely
  • Exceptional follow-through, personal drive, and the desire to make a difference
  • Positive attitude with a willingness to put aside ego for the sake of what is best for the team
  • Ability to adapt, switch gears, and thrive in a fast-paced environment

  • Social Media Manager

    2 days ago

    Hyderabad, Telangana, India Hiring Manager Full time ₹ 3,58,496 - ₹ 5,69,232 per year

    SKILLSCommunication SkillsSocial media planningClient handlingAccount ManagerClient Engagementcontent writingpostingsSocial MediaSocial Media ManagerSocial media specialistJOB DESCRIPTIONJob descriptionCompany DescriptionDigital Mojo is a digital marketing agency located in Banjara Hills. We have beendelivering relentless value to businesses since 2012...

  • Product Marketing Manager

    2 weeks ago

    Hyderabad, Telangana, India Huemn Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company OverviewHuemn is a Hyderabad-based design industry leader offering innovative studio management tech tools tailored for professional photographers and studios. Our platform streamlines project management, team coordination, payment collection, and client communications, empowering users to deliver exceptional results efficiently. Learn more at Job...

  • Business Development Executive

    2 days ago

    Hyderabad, Telangana, India Hiring Manager Full time ₹ 2,50,000 - ₹ 5,00,000 per year

    SKILLSSalesfield salesB2BCommunication SkillsNegotiation SkillsBusiness DevelopmentArea salesb2b salesbusiness developmentfield salesregional salesterritory salesJOB DESCRIPTIONAbout the Company: is a Y-Combinator-backed, fast-growing healthcare technology company revolutionizing healthcare access in India. Based in Gurugram and proudly backed by YC and top...

  • Product Marketing Manager

    4 days ago

    Hyderabad, Telangana, India Pennant Technologies Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    OverviewProduct marketing plays a crucial role in bridging the gap between product development and the market, ensuring that solutions are positioned effectively, resonate with customer needs, and drive business growth through strategic messaging, competitive differentiation, and sales enablement.We are looking for a strategic and results-oriented Product...

  • Product Marketing Manager

    2 weeks ago

    Hyderabad, Telangana, India Huemn Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job OverviewHuemn is seeking a dynamic and results-driven Product Marketing Manager to join our team in Hyderabad. This is a full-time, mid-level role suited for individuals with up to 6 years of work experience. The successful candidate will play a pivotal role in defining product positioning, go-to-market strategies, and driving adoption for our studio...

  • Product Marketing Manager

    2 days ago

    Hyderabad, Telangana, India Skillsoft Software Services Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description:As a Product Marketing Manager, you will be part of a cross-functional team of marketers for our B2B-focused market segment. Together, this team is accountable for using market and customer research to shape the market narrative, positioning, and customer value propositions to ensure our platform is seen as essential to workforce...

  • Product Marketing Manager

    4 days ago

    Hyderabad, Telangana, India UWorld Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over 2 million students have trusted us to help them prepare for high-stakes examinations.We are looking for a Product Marketing Manager with a strong analytical background to lead product...

  • Product Marketing Manager

    6 days ago

    Hyderabad, Telangana, India UWorld, LLC Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over 2 million students have trusted us to help them prepare for high-stakes examinations.We are looking for a Product Marketing Manager with a strong analytical background to lead product...

  • Product and Brand Marketing Manager

    2 days ago

    Hyderabad, Telangana, India Durell Flooring Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Role Overview: As a Product and Brand Marketing Manager based in Hyderabad, you will play a crucial role in developing and implementing marketing strategies, overseeing product launches, conducting market research, and ensuring brand consistency for a rapidly expanding company. Your daily responsibilities will involve collaborating with sales teams,...

  • Product Marketing Manager

    2 weeks ago

    Hyderabad, Telangana, India Semtech Corporation Full time ₹ 80,000 - ₹ 1,20,000 per year

    Job Summary:We are seeking a talented individual with experience in product marketing for capacitive sensing in consumer segments such as smartphones, tablets/laptops, and wearables. This role is responsible for defining market requirements for key segments/accounts and leading marketing initiatives to drive business growth. You will collaborate with the...