Product Marketing Manager

5 hours ago

Hyderabad, Telangana, India Capital Now Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About the Company

Capital Now is one of India's fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We're focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story, drive user growth, and strengthen customer trust in a high-velocity lending environment.

Role Description

As the Product Marketing Manager, you will own
product positioning, messaging, go-to-market execution, and user lifecycle communication
for our short-term personal loan product. Your goal is to improve acquisition, activation, disbursal rates, and repeat borrowing while ensuring clear, compliant, impactful communication across all channels.

  • Develop clear, differentiated messaging for our short-term personal loan offering.
  • Simplify complex loan flows (documentation, underwriting, disbursal, repayment).
  • Maintain consistent product narratives across app, website, and marketing channels.
  • Lead GTM for new features, loan journey improvements, reward updates, and app enhancements.
  • Create launch assets: landing pages, app banners, emails, WhatsApp templates, push notifications.
  • Partner with Product, Tech, Credit, Brand, and Customer Service to ensure timely execution.
  • Deep dive into borrower segments: new vs repeat users, rejected applicants, drop-offs, high-value customers.
  • Conduct competitor benchmarking across personal loan fintechs.
  • Use insights to influence product roadmap and messaging strategies.
  • Build strong communication funnels from install → application → approval → disbursal → repayment.
  • Increase repeat borrowing through targeted CRM campaigns.
  • Own push/SMS/email/WhatsApp communication strategy with a focus on conversion and retention.

Write sharp, clear, high-conversion copy for CRM, app, website, ads, and product surfaces.

Work with designers to create high-impact product collateral.

  • Ensure regulatory-compliant and brand-consistent communication.
  • Define KPIs for all product marketing initiatives.
  • Analyse performance of campaigns, communication, and funnel improvements.
  • Present insights to leadership and drive continuous optimization.

Qualifications

  • Proficiency in Market Research, with the ability to analyze market trends and customer needs to inform strategies.
  • 2–4 years of experience in Product Marketing, Growth Marketing, or Consumer Marketing.
  • Experience in fintech or consumer tech is preferred.
  • Strong understanding of consumer funnels and lending journeys.
  • Excellent copywriting skills and strategic thinking.
  • Hands-on experience with CRM tools (MoEngage/WebEngage/CleverTap/etc).
  • Data-driven mindset (Excel / SQL basics is a plus).
  • Ability to work cross-functionally in a fast-paced environment.
  • Experience in creating and implementing Go-to-Market Strategies and planning product launches.
  • Strong Sales and Product Marketing skills with a focus on generating leads and supporting the sales team.
  • Qualifications in Product Management with a good understanding of product lifecycle and competitive positioning.
  • Excellent communication, collaboration, and analytical skills.
  • A degree in marketing, business, or a related field is preferred.

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