Performance Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India KYZO (Khidki Homes) Full time ₹ 12,00,000 - ₹ 24,00,000 per year

At Kyzo, we're reimagining how construction materials are sourced and managed. We're building a tech-native construction marketplace from the ground up — powered by our own Order Management System (OMS), website, and mobile app — to make sourcing construction materials fast, transparent, and just a click away.

Kyzo is your one-stop digital platform for all construction material needs — simplifying procurement for contractors, builders, and enterprises across India.

Position Overview

We're looking for a Performance Marketing Manager with deep expertise in Google Ads to take ownership of our paid acquisition strategy. This role is tailor-made for someone who thrives on data, experimentation, and ROI-driven marketing someone who can translate budgets into measurable growth and optimize every click for performance.

Key Responsibilities

1. Google Ads & Paid Media Execution

● Plan, execute, and manage high-performing campaigns across Google Search, Display, YouTube, and

Performance Max.

● Develop keyword strategies and ad structures that maximize reach and conversion efficiency.

● Continuously optimize campaigns for CPC, CTR, ROAS, and lead quality.

● Conduct A/B testing on ad copy, creatives, and landing pages.

● Implement precise conversion tracking and analytics through Google Tag Manager and GA4.

2. Budget Planning & Optimization

● Own the end-to-end media budget — planning, allocation, pacing, and ROI optimization.

● Forecast performance outcomes and provide data-backed recommendations to leadership.

● Identify high-performing channels and reallocate spend for maximum impact.

● Ensure efficient cost per lead (CPL) and continuous improvement in return on ad spend (ROAS)

3. Strategy, Insights & Reporting

● Build and execute data-driven performance marketing strategies aligned with business goals.

● Analyze campaign metrics and customer journeys to identify growth opportunities.

● Collaborate with the design and tech teams to improve landing page performance and ad relevance.

● Prepare weekly and monthly reports with clear insights, learnings, and next steps.

Required Expertise

● 3+ years of hands-on experience in Google Ads campaign management (mandatory)

● Strong understanding of digital marketing funnels and performance metrics

● Experience with Meta Ads, Google Analytics, and Tag Manager

● Proficiency in Excel or Google Sheets for reporting and analysis

● Strong communication and collaboration skills

● Experience in lead generation and B2B campaign structures (bonus if in construction, manufacturing, or

industrial sectors).

Good to Have

● Experience with Meta Ads, LinkedIn Ads, or programmatic platforms.

● Exposure to CRM tools (HubSpot, Zoho, LeadSquared) and marketing automation workflows.

● Familiarity with SEO fundamentals and remarketing campaigns.

Why Join Kyzo

● Be part of a team transforming how India builds.

● Full ownership of performance marketing in a fast-scaling tech startup.

● A culture of autonomy, innovation, and first-principles thinking.

● Be part of a team transforming how India builds.

● Full ownership of performance marketing in a fast-scaling tech startup.

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