Performance Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Blufig Digital Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Do you thrive in a fast-paced environment and enjoy exceeding client expectations? Are you an organizational whiz with a passion for performance marketing? If so, then this performance marketing specialist role at our dynamic agency might be perfect for you

About Us

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 150+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.

The Role

We are seeking a highly analytical, strategic, and results-driven Performance Marketing Manager to lead our paid media efforts. This role is for a true expert with a deep, hands-on understanding of Google Ads and LinkedIn Ads, specifically within the B2B technology sector.

You will be responsible for the entire lifecycle of our paid campaigns—from strategic planning and budget allocation to execution, in-depth analysis, and optimization. You will leverage your expertise in HubSpot to ensure flawless lead attribution and conversion tracking, providing a clear view of the entire marketing funnel from click to closed-won. The ideal candidate is a strategic thinker who isn't afraid to get their hands dirty, meticulously managing high-budget programs to drive pipeline and revenue.

Key Responsibilities

  • Campaign Strategy & Execution:

  • Develop, execute, and continuously optimize high-budget, complex paid advertising campaigns across Google Ads (Search, Display, Performance Max, YouTube) and LinkedIn Ads (Sponsored Content, InMail, Conversation Ads).

  • Design and implement full-funnel strategies tailored for B2B technology brands, focusing on generating high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

  • Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies and identify new opportunities.

  • Conversion Tracking & Lead Attribution:

  • Take ownership of the technical setup for conversion tracking using Google Tag Manager and native platform pixels.

  • Utilize HubSpot to implement and manage end-to-end lead attribution models, connecting ad spend directly to pipeline and revenue.

  • Ensure data integrity between advertising platforms and HubSpot CRM for accurate reporting on key metrics like Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

  • Analysis, Reporting & Optimization:

  • Perform rigorous, data-driven analysis of campaign performance on a daily, weekly, and monthly basis.

  • Develop detailed reports and dashboards in Looker Studio (Google Data Studio) and HubSpot to communicate performance, insights, and actionable recommendations to stakeholders.

  • Conduct constant A/B testing of ad copy, creative, landing pages, and audience targeting to drive incremental improvements.

  • Manage and forecast large-scale annual budgets, ensuring efficient allocation of resources to maximize ROI.

  • Collaboration:

  • Work closely with content, design, and sales teams to ensure a cohesive marketing message and a seamless user journey from ad click to sales conversion.

  • Provide strategic guidance and thought leadership on best practices in performance marketing for the B2B tech landscape.

Benefits

Why Join Us?

  • Opportunity for Impact: Play a pivotal role in the growth trajectory of leading B2B tech brands.

  • Autonomy & Ownership: We trust our experts. You will have the freedom to innovate and own your strategies.

  • Competitive Compensation: We offer a competitive salary, performance bonuses, and a comprehensive benefits package including health insurance for you and your family.

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