Performance Marketing Manager

Position Overview:

As a Performance Marketing Manager at Wisoft Solutions, a leading digital marketing agency, you'll be a key driver of our clients' growth. You'll be at the forefront of our fast-paced, innovative, and collaborative environment, leveraging your expertise to deliver measurable results through various digital channels. This role is about more than just managing campaigns; it's about crafting data-driven strategies that acquire, engage, and retain customers for our diverse portfolio of clients. With a sharp focus on analytics and a passion for innovation, you'll optimize campaigns to maximize ROI.

Key Responsibilities

• Client Campaign Strategy & Execution: Develop and implement cutting-edge performance marketing strategies across multiple digital channels, including Google, paid social, display advertising, email marketing, and affiliate partnerships, programmatic, shopping etc. to meet and exceed client objectives.
• Data Analysis & Optimization: Utilize a robust suite of analytics tools to track campaign performance, identify trends, and extract actionable insights. Continuously optimize campaigns to improve conversion rates, reduce acquisition costs, and increase customer lifetime value for our clients.
• Budget Management & Allocation: Effectively manage and allocate client marketing budgets across various channels to achieve key performance indicators (KPIs) and business goals.
• Audience Targeting & Segmentation: Leverage market research and client data to create sophisticated audience segmentation and targeting strategies, ensuring that tailored messaging reaches the right people at the right time.
• Creative & Content Collaboration: Work closely with our in-house creative and content teams to develop compelling ad creatives, landing pages, and marketing collateral that resonate with target audiences and drive engagement.
• Conversion Rate Optimization (CRO): Implement A/B testing and other optimization strategies to enhance website and landing page conversion rates, creating seamless customer journeys.
• Competitive & Market Analysis: Monitor competitor activities and industry trends to identify new opportunities and inform strategic decision-making for our clients.
• Cross-functional Collaboration: Partner with cross-functional teams, including client services and sales, to align marketing efforts with overall business objectives and ensure a cohesive client experience.
• Performance Reporting: Generate clear and insightful reports and dashboards to communicate campaign performance, key metrics, and actionable insights directly to clients and internal stakeholders.

What Makes You a Great Fit?

• Communication Skills: You have excellent communication and interpersonal skills, allowing you to collaborate effectively with clients and internal teams across all levels.
• Proven Expertise: You have a minimum of 5+ years of hands-on experience in performance marketing, ideally within an agency or a fast-paced client-side environment.
• Channel Mastery: You possess deep expertise in digital marketing channels, including Google Ads, Facebook Ads,Programmatic, Affiliate and other social media advertising platforms.
• Tool Proficiency: You are proficient with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. You're also comfortable using tools like Firebase, Facebook Ads Manager, Google Ads, Clevertap, Singular, and Kissmetrics.
• Analytical Mindset: You have strong analytical skills and the ability to interpret complex data to drive tangible, actionable insights.
• Project Management Skills: You excel at managing multiple projects simultaneously, delivering results on time and within budget.
• Innovative Thinking: You are a creative problem-solver with a passion for staying updated on industry trends, new platforms, and best practices.