Senior Influencer Manager

6 days ago

Hyderabad, Telangana, India St Trinity | Liviti Full time ₹ 9,00,000 - ₹ 12,00,000 per year
About Wedded Wonderland

Wedded Wonderland is the leading voice in the wedding and events industry, celebrated for its influence in content, community, and digital innovation. With a growing global presence, we are redefining how modern audiences engage with brands through meaningful storytelling, creative campaigns, and trend-forward experiences. We're now looking for an experienced Senior Influencer Manager to lead our influencer strategy and elevate our brand visibility and engagement.


About the Role

As Senior Influencer Manager, you will be responsible for developing and implementing a high-performing influencer strategy across multiple markets. You will work closely with communications, content, and marketing teams, as well as external partners, to identify top talent, drive impactful collaborations, and ensure seamless campaign execution aligned with overall brand goals.


Key Responsibilities

  • Strategic Development: Lead the creation and execution of a comprehensive influencer strategy, collaborating with internal stakeholders to define influencer roles, goals, and KPIs.

  • Talent Collaboration: Build and maintain strong relationships with social-first influencers and content creators, advising on creative deliverables and coordinating timelines.

  • Agency Coordination: Evaluate and manage influencer agencies, supporting the development of briefs, guidelines, and campaign protocols.

  • Trend & Audience Insights: Conduct in-depth research into audience behaviors, preferences, and influencer trends to guide selection and content planning.

  • Content Activation: Identify and respond to social trends and cultural moments, deploying timely influencer campaigns that drive engagement.

  • Campaign Oversight: Monitor, manage, and analyze influencer campaigns using tools such as CreatorIQ and Sprinklr, delivering insights and performance reports.

  • Best Practice Alignment: Offer guidance on influencer strategies to ensure alignment with brand messaging, campaign goals, and global standards.

  • Innovation & Tools: Stay ahead of industry developments, adopting new platforms and technologies to improve influencer program efficiency and impact.

  • Ecosystem Partnerships: Develop strategic partnerships with key players in the influencer space—including agencies, platforms, and talent networks.



Requirements
Your Expertise

  • 8 years of experience in social or digital media, with a focus on influencer marketing.

  • Strong experience managing influencer campaigns across Instagram, TikTok, and YouTube.

  • Demonstrated success working directly with content creators, talent agents, and digital agencies.

  • Proven ability to lead large-scale and bespoke influencer collaborations.

  • Excellent communication, negotiation, and relationship-building skills.

  • Strong attention to detail and ability to manage multiple projects simultaneously.

  • Passion for pop culture, social trends, and digital communities.

  • Proficiency with tools such as Sprinklr, CreatorIQ, or similar influencer management and social listening platforms.

  • Bachelor's Degree in Marketing, Communications, Media, or a related field.



Benefits What We Offer

  • A leadership role in a high-profile, fast-growing brand in the wedding and lifestyle space.

  • Opportunities to shape and scale influencer marketing strategies globally.

  • A supportive and creative work culture that values innovation and collaboration.

  • Flexible working arrangements and a remote-friendly environment.


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