Influencer Marketing

1 week ago

Chennai, Tamil Nadu, India Paytm Full time ₹ 9,00,000 - ₹ 12,00,000 per year
Job Description

Influencer Marketing - Associate

Location: Chennai, Tamil Nadu / Bangalore, Karnataka / Hyderabad, Telangana / Cochin, Kerala
Department: Social PR
Type: On-site

About Paytm:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team:

This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media.

About the role:

We're looking for a highly motivated and experienced Influencer Marketing Associate to drive the growth and success of our influencer and ambassador initiatives. In this role, you will be instrumental in expanding our reach, fostering strong creator relationships, and ensuring high-quality content that resonates with our target audiences across various markets.

Key Responsibilities:
  1. Manage growth of Ambassador programs across key metrics of: influencers, engagement, views, reach, quality content and overall retention.
  2. Review and approve influencer lists, scripts, video content, and live campaign links.
  3. Liaison between Paytms internal teams and the influencer ecosystem for seamless resolution of operational issues.
  4. Expand reach across Tier 1, 2, and 3 markets with tailored creator mixes.
  5. Help increase brand recall TOMR.
  6. Ensure activation of top ambassadors for special campaigns.
  7. Create a frictionless creator experience to support long-term relationships.
Why join us?

Merit-based culture that thrives on self-motivated & driven individuals who set out to make a successful career in Indias fastest-growing Fintech Organization. Agile & democratic setup that gives space to your creativity, and offers the opportunity to work at scale coupled with an environment that encourages diverse perspectives at all times.

Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn registered users, 21 mn merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it.

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