Marketing Associate

4 days ago

Chennai, Tamil Nadu, India Pace Active Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Company:

Pace Active

Location:

Chennai, India

Role Type

:Full-time, On- sit

e⸻

About Pace Active

:

Pace Active is a forward-thinking, lifestyle-driven brand focused on delivering activewear that empowers individuals to embrace movement in their daily lives. We blend performance, style, and comfort to create products that inspire confidence and activity

.⸻

Role Overview

:

We're looking for a passionate and creative Marketing Associate to join our team and work directly with the founder. This role offers hands-on experience in digital marketing, content creation, and brand building. As a key part of our growing startup, you will drive initiatives that amplify Pace Active's presence, from creating engaging content to managing influencer relationships and coordinating brand partnerships

.⸻

Key Responsibilities

:
• Create product-centric UGC (User Generated Content), including photos and short-form videos, to showcase our products across digital channel

s
• Design graphics and visuals for ads, email campaigns, and other marketing collateral

s
• Research, find, and coordinate relevant events (fitness expos, pop-ups, activations) that align with the bran

d
• Write compelling emailers, newsletters and WhatsApp broadcasts to promote product launches, offers, and brand stori

es
• Reach out to influencers, manage relationships, and coordinate influencer marketing campaig

ns
• Liaise with external marketing agencies to align briefs, campaigns, and creative strategies with Pace Active's brand goa

ls
• Explore new opportunities for brand growth, partnerships, and content channe

ls
• Suggest visual updates and improvements for the website to enhance product presentation, user experience, and conversion rat

es
• Assist in monitoring and analyzing campaign performance and suggest actionable improvemen

ts
• Collaborate closely with the founder and cross-functional teams to ensure brand consistency across all touchpoin

t

s

⸻

Ideal Candidate Profil

e:
• Passionate about fitness, activewear, and lifestyle bran

ds
• Strong creative flair with an eye for photography, video, and graphic desi

gn
• Proficient in design tools like Canva, Adobe Photoshop, or Illustrat

or
• Good written communication skills for emailers, social media posts, and influencer outrea

ch
• Organized, proactive, and able to manage multiple projects independent

ly
• Familiarity with social media platforms (Instagram, Facebook, LinkedIn) and influencer marketing practic

es
• Experience working with external marketing agencies is a pl

us
• Interest in web design and UX improvements is advantageo

u

s

⸻

Perks of the Rol

e:
• Hands-on experience in a fast-growing activewear bra

nd
• Direct mentorship and guidance from the found

er
• Exposure to influencer marketing, brand strategy, and digital grow

th
• Opportunity to suggest and implement website visual and UX improvemen

ts

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