Marketing Specialist
6 days ago
is India's largest influencer marketing platform that connects brands with digital influencers. It's an initiative of India's fastest-growing digital agency, Social Beat with 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, Facebook, YouTube, Twitter, Amazon, Linkedin, Moj, TakaTaka, Clubhouse, and industry-specific platforms.
We aim to build ground-breaking products in India for the influencer and creator economy.
Role and Responsibilities:
Lead, identify and proactively onboard influencers on performance campaigns
Understand and figure out how to maximize storefront performance by matching the
right influencers with the right brands
Guide the discussion on product and brand integration in influencers' content.
Coordinate and manage expectations in terms of quality and timely delivery from
influencers as well as from the internal team
Plan association keeping long-term goals in sight.
Collaborate with all internal stakeholders to negotiate the best possible terms and
establish commercial and strategic agreements with influencers.
Monitor and analyze influencer performance and achieve storefront metrics
Discern data and extract insightful observations
Conduct post-mortems of campaigns and storefront performance; generate reports on
key insights, recommendations, and strategic adjustments to drive change for
continuous improvement.
- Developing business driving & communication strategies and assisting clients with
future campaign planning.
An ideal candidate should have
Minimum 1-2 years of relevant experience in influencer marketing
Experience in negotiating rates and terms with influencers
3.. Excellent written and verbal communication skills
Experience with maintaining professional relationships remotely
Strong planning skills: Clearly lay out the steps required to execute a marketing strategy,
providing a logical progression from campaign creation to completion.
- Provide creative input across all campaigns and projects
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