Business Strategy

2 weeks ago


Gurugram New Delhi Noida, India Smashr Global Full time US$ 8,00,000 - US$ 12,00,000 per year

Job Description

Job Title: Business Strategy & Marketing (BSM) Job Date:

Job Location: Gurgaon Cyberhub, 30% travel within Gurgaon

Job Type: Full Time

Job Summary:

We are looking for a dynamic professional to manage Business Strategy and Marketing functions for residential real estate projects. The ideal candidate will drive project success through strategic planning, client relationship management, data analytics, and innovative marketing campaigns.

Job Responsibilities:

Business Strategy:

  • Develop and deliver business development pitches to real estate developers in collaboration with the sales team.
  • Create and implement marketing and sales strategies to maximize performance and revenue outcomes.
  • Build and maintain strong professional relationships with clients (developers) and their teams.
  • Track project progress using data-driven metrics, identify key issues, and propose actionable solutions.
  • Conduct regular performance reviews using dashboards and presentations.
  • Manage and deploy the organization's proprietary Tech Suite for all assigned projects from start to finish.
  • Train client teams on the usage of internal tech tools and dashboards.
  • Ensure process compliance and consistent tool usage across internal project teams.
  • Collaborate with the central strategy team for the execution of regional or nationwide residential initiatives.

Marketing:

  • Own and execute the end-to-end marketing strategy for assigned real estate projects across different locations.
  • Plan and manage integrated strategies, communication approaches, media planning, and budgeting.
  • Coordinate with clients (developers) and external agencies/vendors to ensure alignment on marketing deliverables.
  • Develop creative briefs and work with agencies to produce compelling communication materials.
  • Collaborate with digital marketing partners to plan and track campaign performance.
  • Explore and implement innovative marketing and sales techniques.
  • Lead the planning and execution of events, exhibitions, alliances, and on-ground activations such as society and club events.

Job Requirements:

  • Prior knowledge of the Real Estate Industry and experience working with marketing/advertising agencies.
  • Basic understanding of internet trends, social media platforms, and digital advertising tools.
  • Analytical mindset with strong skills in data analysis and reporting.
  • Problem-solving ability and a structured approach to ambiguous business challenges.
  • Proficiency in Microsoft Office tools especially PowerPoint and Excel.

Salary & Perks:

Salary no bar for the right candidate.

Competitive salary commensurate with experience and qualifications.

Opportunity for career growth and advancement.

If you're ready to take your career to new heights, don't miss this opportunity Apply now by sharing your latest resume along with Current CTC, Expected CTC, and notice period details to with the subject line "[Position Applied for] Application - [Your Name]".

Feel free to share this job with your network if you know someone who would excel in this role. Join the dynamic team and be part of our client's growth story. We can't wait to hear from you

Please send your latest resume to


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