Director, Business Marketing

13 hours ago

New Delhi, India Somfy Asia Full time
Job Overview: We are seeking a dynamic and strategic marketing leader to head the Value Proposition & Marketing Activation function across the Expansion Market region. This role will be instrumental in developing differentiated, customer-centric value propositions for our Building & Construction solutions and in driving their deployment through integrated marketing tools and campaigns. You will work closely with cross-functional teams including sales, product management, and country leads to align messaging, drive engagement, and support business growth across diverse markets.

Key Responsibilities:
Strategic Value Proposition Development
Lead the creation, refinement, and management of value propositions for key business segments and product lines.
Drive alignment between customer needs, market insights, and company strengths to craft compelling, quantifiable propositions for each of the key segments and stakeholders in the value chain.
Facilitate cross-functional workshops to co-develop messaging strategies with regional and global teams.
Marketing Activation & Communication Tools
Translate value propositions into clear and engaging marketing materials including white papers, presentations, brochures, digital content, explainer videos, use cases, reference projects, newsletters, demo units, and more.
Lead execution of content strategy for campaigns across platforms (online, offline, web, events, social, direct marketing, etc.).
Coordinate with internal creative teams and external agencies to ensure consistent, high-quality output.
Sales Enablement & Internal Training
Enable sales and business development teams with relevant messaging, tools, and collateral to articulate the value proposition effectively.
Conduct training, webinars, and workshops to embed consistent messaging across internal and customer-facing teams.
Stakeholder Leadership & Governance
Serve as the lead for strategic messaging and customer value communication.
Liaise with global marketing and product leadership to ensure regional adaptation while maintaining brand coherence.
Manage marketing budgets related to content creation and activation efforts.

Qualifications & Experience:
~ Bachelor's degree in Marketing, Business, Architecture, Engineering, or related fields; MBA preferred.
~12+ years of experience in B2B /B2C marketing or strategy, preferably within the Building & Construction, Infrastructure, or adjacent sectors.
~ Proven track record of developing and deploying value propositions across multi-country markets.
~ Deep understanding of the construction ecosystem (developers, architects designers, contractors, consultants, OEMs, etc.) and regional business dynamics.
~ Strong leadership, communication, and stakeholder management skills.
~ Experience working in matrixed organizations and leading cross-cultural teams.

Preferred Skills:
Proficient in content management systems, digital marketing tools, and CRM platforms (e.g., Salesforce, HubSpot, etc.).
Excellent writing, storytelling, and visual communication abilities.
Bilingual or multilingual skills are a plus for the role.
Familiarity with sustainable construction, smart building systems, or automation technologies is advantageous.

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