Junior Performance Marketer

About Exly:

Exly is an all-in-one business platform built for knowledge entrepreneurs, coaches, trainers & course creators to start, sell, market and manage their programs (courses, online sessions, consultations and workshops). Exly is a Y-Combinator backed start-up and has raised funding from India's top VC funds. The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni. 

We are at the forefront of the Software-as-a-Service (SaaS) industry, revolutionising how knowledge businesses, coaches & trainers operate and thrive in today's digital landscape. With our cutting-edge solutions, we empower entrepreneurs to streamline their operations, enhance productivity, and achieve their business goals more efficiently.

Website: 

We are seeking a dynamic, experienced Media Buyer with1-2 years of hands-on experience managing Meta (Facebook/Instagram) and Google Ads campaigns. The ideal candidate will have extensive experience handling seven-figure ad budgets, a deep understanding of the digital advertising ecosystem, and a proven track record of driving performance-based results. You will be responsible for developing, executing, and optimizing paid media campaigns to maximize ROI, as well as building and maintaining strong client relationships.

• Campaign Management: Plan, execute, and optimize Meta and Google Ads campaigns across multiple platforms to achieve client objectives and KPIs.

• Budget Management: Manage and optimize 6 to 7 figure ad budgets, ensuring consistent CPLs and CACs.

• Funnel Strategy & Execution: Leverage your deep understanding of digital marketing funnels to create tailored strategies that drive leads, conversions, and sales.

• Performance Optimization: Continuously monitor, analyze, and adjust campaigns for optimal performance, including A/B testing, audience segmentation, bidding strategies, and creative development.

• Client Relations: Maintain strong relationships with clients, providing regular updates, insights, and reports. Act as a trusted advisor, offering strategic recommendations based on data-driven insights.

• Collaboration: Work closely with the creative, analytics, and strategy teams to ensure all campaign elements are aligned and optimized.

• Reporting & Analysis: Provide detailed performance reports with actionable insights to clients and internal stakeholders.

• Trend Monitoring: Stay current with the latest trends, tools, and best practices in digital media buying, especially within Meta and Google Ads platforms.

• Candidates with prior experience in scaling coaches in finance and occult niche (Astrology, Vastu, Hypnosis, Numerology, Akashic, Tarot etc) will be preferred.
  

• Experience: 1-2 years of media buying experience in an agency environment with a proven track record of managing seven-figure ad budgets.

• Platform Expertise: Extensive hands-on experience with Meta (Facebook/Instagram) Ads and Google Ads (Search, Display, YouTube, etc.).

• Analytical Skills: Strong analytical abilities to interpret data, assess campaign performance, and make data-driven decisions.

• Technical Knowledge: Person should be well versed with Business Manager functionalities such as dataset creations, ad account creation, pixel transfer, partner & page access etc. 

• Funnel Knowledge: In-depth understanding of how marketing funnels work and the ability to design, implement, and optimize campaigns around them.

• Client Management: Excellent communication skills with a proven ability to manage client expectations, deliver results, and build long-term relationships.

• Attention to Detail: High attention to detail and accuracy, with a focus on achieving measurable results.

• Problem Solving: Strong problem-solving skills, with the ability to troubleshoot and resolve challenges quickly and effectively.

• Agency Background: Experience working in an agency environment is a must, with a solid understanding of the fast-paced and client-focused nature of the industry.

• Knowledge of paid social, display advertising, and retargeting strategies (Meta and Google)

• Understanding of conversion tracking, attribution models, and reporting

• Strong proficiency in Excel/Google Sheets for campaign tracking and reporting

• Ability to stay organized and prioritize multiple tasks in a fast-paced environment

• Competitive salary and performance bonuses

• Opportunity to work with high-profile clients and scale large campaigns

• A collaborative and dynamic team environment

• Career growth opportunities with a rapidly expanding agency