Digital Media Manager

6 days ago

Bengaluru, Karnataka, India Herbal Strategi Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
Bangalore

Work Mode:
On-site

Workdays:
6 Days a Week

About Herbal Strategi

Herbal Strategi is a leading herbal homecare brand offering 100% natural, non-toxic, and eco-friendly solutions across repellents, cleaners, and fresheners. With strong presence on
Amazon, Flipkart, D2C, and Quick Commerce
.

Role Overview

We are looking for a
Media Manager – Performance Marketing
with
2–3 years of hands-on experience
in running ROI-driven campaigns. The role demands expertise in
YouTube and Google Ads, Meta Ads, GTM, GMC, Google Analytics, and Marketplace Ads (Amazon & Flipkart)
. The ideal candidate must be analytical, detail-oriented, and passionate about brand building.

Key Responsibilities

  • Plan, execute, and continuously optimize
    performance campaigns
    across Google, Meta, Amazon, and Flipkart.
  • Manage and monitor
    budgets
    to deliver
    ROAS/ROI goals
    .
  • Own campaign tracking and attribution through
    Google Tag Manager (GTM), GMC, and Google Analytics
  • Build and manage
    keyword strategies, audience segments, and bid optimizations
    for efficiency
  • Run
    A/B tests
    on creatives, ad copies, targeting, and landing pages to improve conversion rates.
  • Track
    Amazon & Flipkart ad placements, keyword ranking, and TACoS
    to maximize marketplace revenue
  • Prepare
    weekly
    performance reports
    with actionable insights
  • Stay updated with new
    ad tech, platform updates, and automation tools
    to maintain a competitive edge.

Qualifications & Skills

  • 2–3 years of direct experience managing
    digital performance campaigns
  • Strong hands-on knowledge of
    Google Ads, Meta Ads, GTM, GMC, Google Analytics, Amazon Ads, Flipkart Ads
  • Strong Excel skills for reporting & analytics
  • Proven track record of meeting
    ROAS, ROI, and CPA targets
  • Strong analytical skills with attention to detail
  • Ability to manage multiple campaigns and budgets simultaneously

What We Offer

  • High-ownership role in scaling performance marketing for a fast-growing brand
  • Exposure to
    multi-platform campaigns
    (E-Commerce, D2C, Marketplaces)
  • Competitive salary
  • Collaborative and fast-paced work environment.

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