Digital Media Strategist

4 days ago

Bengaluru, Karnataka, India Appiness Interactive Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Description

We are seeking a Digital Media Strategist with a refined understanding of how digital ecosystems shape brand presence and audience engagement. This role is not limited to social media executionits about orchestrating holistic digital strategies that bring together storytelling, cultural intelligence, and measurable impact.

The ideal candidate has 3+ years of experience in digital marketing, with proven expertise in building brand narratives, driving meaningful interactions, and translating cultural trends into digital-first campaigns.

Key Responsibilities

  • Strategic Campaign Design: Develop integrated digital strategies that combine content, storytelling, and engagement across social platforms and digital touchpoints (email, content partnerships, online communities, etc.).
  • Cultural Awareness & Worldview: Infuse campaigns with global trend insights, cultural intelligence, and awareness of what drives conversations in today's digital landscape.
  • Content Ecosystem Management: Collaborate with creative teams to craft compelling digital content—ranging from social posts to long-form storytelling, community-led initiatives, and influencer collaborations.
  • Community & Account Leadership: Manage brand presence across multiple platforms, building loyal communities while ensuring tone, voice, and aesthetics stay consistent.
  • Analytics & Impact Measurement: Track KPIs, interpret data, and convert insights into refined strategies—telling the story behind the numbers, not just reporting them.
  • Client & Stakeholder Advisory: Serve as a strategic partner to clients, advising on digital approaches that align with brand goals and market opportunities.
  • Innovation & Experimentation: Stay ahead of platform updates, emerging formats, and new engagement models—bringing a forward-thinking mindset to every campaign.

Requirements

  • Experience: 3+ years in Digital Marketing with a strong background in content-led, social-first, and community-driven strategies (not SEO/SEM-heavy).
  • Digital Fluency: Deep knowledge of social and digital ecosystems, cultural shifts, and consumer behavior online.
  • Tools & Analytics: Proficiency in social and digital management platforms (Meta Business Suite, Hootsuite, Sprout, Buffer, analytics dashboards, etc.).
  • Strategic Thinking: Ability to craft big-picture strategies while managing the details of execution.
  • Communication & Storytelling: Strong presentation and client management skills, with the ability to turn complex insights into simple, engaging narratives.
  • Creative Mindset: A sophisticated thinker who blends creativity, analytical rigor, and cultural intelligence to solve brand challenges.

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