Creative Strategist

16 hours ago

Bengaluru, Karnataka, India LWYD Interactive Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title:

Creative Strategist

Company:

LWYD Interactive

Location:

Bangalore

Job Type:

Full Time

Role:

As a 
Creative Strategist

, you will be the driving force behind innovative and data-driven marketing campaigns. You'll blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences.

Responsibilities:

  • Strategy Development:

Conceptualize and execute creative strategies that align with brand objectives and marketing goals.
- Content Ideation:

Develop compelling storytelling approaches for digital campaigns, social media, video, and other formats.
- Market Research & Insights:

Analyze audience behavior, trends, and competitor strategies to inform creative decisions.
- Creative Briefing:

Translate insights into clear, actionable briefs for designers, copywriters, and production teams.
- Collaboration:

Work closely with cross-functional teams, including marketing, design, and production, to bring ideas to life.
- Performance Analysis:

Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies.
- Brand Development:

Ensure consistency in brand voice and visual identity across all platforms.

Qualifications & Skills:

  • Proven experience as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment.
  • Strong understanding of digital marketing, social media trends, and audience engagement strategies.
  • Ability to balance creativity with business objectives, translating insights into actionable strategies.
  • Excellent storytelling and communication skills.
  • Proficiency in marketing analytics tools and data interpretation.
  • Experience working with designers, videographers, and content creators.
  • Ability to multitask, meet deadlines, and adapt to a fast-paced environment.

Preferred Skills:

  • Experience in Alcobev and FMCG.
  • Background in psychology, marketing, or communications is advantageous.

Why work with us?

  • Work with a dynamic, innovative team passionate about storytelling and creativity.
  • Opportunity to work on diverse, high-impact projects.
  • A collaborative and growth-driven work environment.

How to Apply:

Send your resume, portfolio, and a brief cover letter explaining why you'd be a great fit to 

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