Creative Strategist

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. 

 A Creative Strategist will be responsible for developing innovative and impactful marketing strategies that align with business objectives and resonate with target audiences. This role combines creativity, data analysis, and strategic thinking to craft compelling campaigns, content, and brand experiences. Focus on B2B marketing within the technology and electronics industry. 

What You'll Be Doing
As a Creative Strategist, you will:

• Strategic Campaign Development:
  • Design creative marketing strategies and campaigns that align with Arrow Electronics' business goals and brand identity.
  • Collaborate with cross-functional teams, including marketing, sales, and product teams, to ensure campaigns are integrated and effective.
• Content Ideation and Creation:
  • Generate ideas for engaging content across various channels, such as digital platforms, social media, email, and events.
  • Partner with designers, copywriters, and other creatives to produce high-quality assets that captivate audiences.
• Brand Positioning:
  • Ensure all creative outputs align with Arrow Electronics' brand voice, values, and positioning.
  • Develop messaging frameworks that resonate with B2B customers and partners.
• Market Research and Insights:
  • Conduct research to understand industry trends, customer needs, and competitive landscapes.
  • Use insights to inform creative strategies and campaign development.
• Performance Analysis:
  • Monitor and analyze the performance of creative campaigns.
  • Provide actionable recommendations to optimize future strategies based on data and feedback.
• Innovation and Trends:
  • Stay updated on emerging marketing trends, technologies, and creative techniques.
  • Introduce innovative ideas to keep Arrow Electronics' marketing efforts fresh and competitive.
• Collaboration and Leadership:
  • Act as a liaison between creative teams and other departments to ensure alignment and consistency.
  • Lead brainstorming sessions and creative workshops to inspire innovative thinking.
• Project Management:
  • Manage multiple creative projects simultaneously, ensuring deadlines and budgets are met.
  • Coordinate with external agencies or freelancers as needed.

Qualifications:
To succeed in this role, you should have:

• 7+ years of proven experience in creative strategy, marketing, or advertising.
• Strong understanding of B2B marketing, particularly in the technology or electronics industry.
• Excellent communication and presentation skills.
• Proficiency in creative tools (e.g., Adobe Creative Suite) and marketing platforms.
• Ability to analyze data and translate insights into creative strategies.

Desired Skills:

• Experience working in a fast-paced, global organization.
• Familiarity with Arrow Electronics' products, services, and target markets.
• Strong problem-solving skills and ability to think outside the box.
• Ability to manage and inspire creative teams.

Work Arrangement:

• Hybrid: 3 days in office/2 days work from home

What's In It for You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. 

• Insurance
• Bonus
• Growth Opportunity And more

About Arrow

Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 154 and one of Fortune Magazine's Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at 
Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at  
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