Senior Brand Executive

1 week ago

Chennai, Tamil Nadu, India Sarvajith Infotech Full time ₹ 3,60,000 - ₹ 7,20,000 per year

JOB DESCRIPTION:

EXPERIENCE : 4 TO 5 YEARS

Ideation & Strategy:

  • Assist Creative Director in making the marketing and salesstrategy.
  • Present and brainstorm new ideas for sales and marketing.
  • Assist Head – relationships in customer relationship management (CRM).

Measurable Deliverable: Marketing & Sales Strategy

Timeline Management:

  • Make the marketing and sales trackers, align dates with all stakeholders to meet timelines.
  • Hold weekly communications meeting to update all stakeholders.
  • Make a tracker for vendors, ensure regular follow-ups to ensure they meet timelines.

Measurable Deliverable: Communications Project Tracker

Vendor Management:

  • Make an exhaustive list of vendors as per marketing collaterals required.
  • Make criteria for shortlisting them, choose vendors as per marketing timelines.
  • Liaise with vendors to optimize collaterals as well as associated costs.
  • Ensure all items are as per quality standards defined by Creative Director.
  • Make a tracker for vendors, ensure regular follow-ups to ensure they meet timelines.

Measurable Deliverable: Vendor List & Finalization, Vendor Tracker, All Marketing Collaterals

Content & Social Media Management:

Customer Relationship Management:

  • Shortlist and implement the use of any CRM tools as per requirements.
  • Liaise with CRM vendor once finalized to align them with our requirements and get the tool ready by pre-launch.
  • Maintain a Clientele Book and liaise with CRM vendor to personalize messages to potential clients.
  • Ensure that all important communication with the client is documented.
  • Ensure that the correct message about Sanctuary is being spread out in the public domain.
  • Find creative and engaging ways to reach out to clients (at each stage of the funnel/journey).
  • Maintain a document for Frequently Asked Questions (FAQs) at each stage of the funnel/journey.

Measurable Deliverable: CRM Tool Management, CRM Vendor Tracker

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Work Location: In person

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