Area Sales Executive

6 days ago

Chennai, Tamil Nadu, India Britannia Industries Limited Full time ₹ 25,00,000 - ₹ 1,00,00,000 per year

Educational Qualification: Graduate/Post Graduate Desired Competencies: Market Execution, Business Development, Channel Partner Management, Selling and Negotiation.

Key Responsibilities: Ensure Achievement Of Secondary Sales Targets

  • Setting Objectives For AW
  • Breaking Objectives For AWSM (Beat-Wise)
  • Ensure Communication Of Objectives To AW
  • Periodic Tracking Of Objectives

AW Management

  • Align, Support & Motivate AW To Meet Business Objectives
  • Ensure Adequate Infrastructure & Systems
  • Act as a Commercial Interface Between AW & BIL

Coach, Manage & Evaluate AWSM Performance

  • Coach AWSM On BIL Best Practices & WOW
  • Train AWSM On Sales Call Process
  • Evaluate Their Performance Periodically
  • Provide On The Job Support / Guidance For Addressing Territory Specific Issues

Ensure Adequate Service Level In Market & Build Business In Existing & New Outlets

  • Ensure Adequate Servicing At Dealer Points
  • Maintain Relations With Existing Dealers
  • Increase The Depth And Width Per Dealer
  • Prospect New Outlets
  • Perform Activations As Per Decided By ASM

Execute Visibility Implementation & Merchandizing

  • Ensure Adherence To Plan-O-Gram
  • Ensure Execution Of Primary & Secondary Merchandizing
  • Ensure Execution Of Visibility Implementation

Implement Launch Of New Consumer Promos / Trade Schemes & New Products

  • Operationalize New Product Through Communication & Sampling
  • Effectively Communicate Schemes To AWSM To Ensure Right Sell-In At The Dealer Point
  • Track & Review Performance Of New Products / Schemes

Market Intelligence

  • Collect & Report Required Market Information On Competitor Activities Like Promotions (Trade & Consumer), Service Day, Off-Take, Prices, New Launches, Visibility etc

Maintain Records & Systems

  • PJP Data
  • MIS Reporting
  • Ensure Hub Of UDAAN

Represent Britannia For Consumer Complaints

  • Visit Consumer to Address & Sort Quality Complaints.
  • Inform Quality About Status Of Complaint

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