Growth Marketing Generalist

5 days ago

Bangalore South, India Lifesight Technologies Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description: Growth Marketing Generalist (2-3 years)

Location: Bangalore

Company Overview

Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300 customers across 5 offices in the US, Singapore, India, Australia, and the UK. Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.

Position Overview

The Growth Marketing Generalist will own our entire acquisition engine. You will design hypotheses, launch rapid-fire tests, and double-down on anything that improves north-star leads to revenue. Expect to partner daily with Product, RevOps, Data, and Sales, while keeping one eye on brand consistency and the other on incremental revenue. With a hands-on "distribution engine," you will orchestrate organic channels such as SEO, content repurposing, community, partnerships, newsletters, podcasts, and referral loops to compound reach and revenue.

What You'll Do

  • Own end-to-end distribution charter - responsible for demand generation & MQL/SQL tracking via marketing activities
  • Repurpose and distribute content – slice webinars, case studies and whitepapers into blog posts, LinkedIn carousels, newsletter swaps and
  • podcast talking points to 10× reach.
  • Cultivate communities – actively participate in relevant forums/Slack groups, host AMAs, and launch a private user community to drive advocacy and feedback loops.
  • Forge partnerships – secure guest posts, co-marketing webinars, integration marketplace listings and newsletter cross-promotions that deliver qualified traffic without paid spend.
  • Own lifecycle comms – craft onboarding, activation and retention sequences that move users through the AARRR framework.
  • Report on distribution ROI – build dashboards tying content pieces and community initiatives to pipeline, retaining the agility to double-down or pivot fast.


Requirements

You are perfect for the role if you have..

  • 2-3 years of growth marketing experience with a B2B SaaS company.
  • Must be a Hubspot/Salesforce power user with expertise spanning across - Email marketing, CRM tracking, Lead management & funnel optimization.


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