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Marketing – SEO/SEM
2 weeks ago
We seek a data-driven SEO AM/Manager to lead our organic and paid search efforts. You'll own keyword strategy, technical SEO, local search, and SEM campaigns to boost rankings, conversions, and ROI. The ideal candidate blends analytical rigor with creative problem-solving and stays ahead of search trends. Role requires a mix of analytical thinking and creative execution, with a passion for search trends and performance marketing.
Key Responsibilities
SEO Strategy & Execution
· Perform keyword research to guide content and paid campaigns, prioritizing intent, volume, and competition.
· Optimize on-page elements (metadata, content, schema markup) and fix technical issues (crawl errors, mobile UX, page speed).
· Develop link-building strategies to earn high-authority backlinks and improve domain trust.
· Partner with content teams to align blogs, product pages, and landing pages with search intent.
Local SEO (GMB Focus)
· Manage Google My Business profiles, ensuring NAP consistency, review growth, and local ranking optimization.
· Leverage GMB features (posts, Q&A, photos) to enhance visibility in map packs and local SERPs.
SEM/PPC Management
· Plan and optimize paid campaigns (Google Ads, Bing) with A/B tests for ads, landing pages, and bids.
· Align SEM strategies with funnel stages (awareness → conversion) via remarketing, display ads, and keyword targeting.
Analytics & Reporting
· Track KPIs using GA4, Search Console, SEMrush, and paid dashboards.
· Report on traffic, rankings, conversions, and ROI, translating data into actionable insights.
Industry Leadership
· Stay updated on algorithm changes, tools, and trends to keep DriveX ahead of competitors.
Requirements
· Education: Bachelor's or master's in marketing, Business, or related field.
· Experience: 5 years in SEO/SEM, with proven success in rankings, traffic growth, and PPC optimization.
· Tools: Expertise in Google Ads, GA4, GMB, SEMrush, Ahrefs, and technical SEO platforms.
· Local SEO: Hands-on experience with NAP consistency, local citations, and GMB optimization.
· Mindset: Analytical, collaborative, and passionate about data-driven decision-making.
· Personality Traits: Good communication and interpersonal skills and proactive and customer-focused approach.
