Product & Content Marketing Specialist

1 week ago

Bangalore South, India Lifesight Technologies Pvt Ltd Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Description: Product & Content Marketing Specialist (2-3 years)

Location: Bangalore

Company Overview

Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300 customers across 5 offices in the US, Singapore, India, Australia, and the UK. Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.

Role Overview

As a Product Marketing Professional, you will bridge the gap between our product development and customer-facing teams. Your storytelling prowess and content expertise will be instrumental in crafting compelling narratives that resonate with our target audience. You'll be responsible for sales enablement, customer activation, and leveraging automation tools to streamline marketing efforts.

Key Responsibilities

Content-Driven Storytelling: Develop and execute content strategies that articulate our product's value proposition, ensuring consistency across all channels.

Sales Enablement: Create and maintain sales collateral, including pitch decks, one-pagers, and case studies, to empower the sales team and drive conversions.

Customer Activation & Enablement: Design onboarding materials and educational resources to enhance customer engagement and product adoption.

Automation Tools Proficiency: Utilize platforms like HubSpot and Salesforce to automate marketing campaigns, track customer interactions, and analyze performance metrics.

Market Analysis: Conduct thorough research on industry trends, customer needs, and competitor offerings to inform product positioning and messaging.

Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to align marketing strategies with business objectives.



Requirements

You are perfect for the role if you have...

2–3 years in product marketing within a fast-paced B2B SaaS startup, preferably with a sales-led growth model.

Content Background: Proven track record in content creation, with a portfolio showcasing exceptional storytelling abilities.

Sales Enablement: Demonstrated experience in developing tools and resources that support sales teams and drive revenue.

Technical Proficiency: Hands-on experience with HubSpot, Salesforce, and other marketing automation tools.

Industry Knowledge: Deep understanding of the ecommerce, D2C, retail, martech, and adtech landscapes.

Analytical Skills: Ability to interpret data and translate insights into actionable marketing strategies.

Communication: Excellent verbal and written communication skills, with an emphasis on clarity and persuasion.


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