Full Stack Growth Marketer

1 week ago

Bangalore Urban District Karnataka, India AppsForBharat Full time

Full Time - Sri Yatra - On-Site

Bangalore Urban, Karnataka, India

We are looking for a results oriented Full Stack Growth Marketer to join the Sri Yatra team (Devotional Travel).

You will be responsible for cracking GTM for Sri Yatra, a new business vertical in the zero to one stage. This will involve analysing the market, defining experiments, managing performance marketing (agency), content strategy and delivering growth on a Week on Week basis.

Be prepared to think like an entrepreneur, taking full ownership of your work. We expect this person to be a self starter and with a strong bias for action.

**Key Responsibilities**:

- Analyse the devotional travel market to identify marketing gaps and underserved needs
- Design multiple GTM experiments with the aim to get fast answers and identify channels
- Experiment to get answers on - channels, content mediums, communication, creatives and products
- Run multiple experiments in parallel, wind down or double down on experiments based on KPIs
- Track and optimise Contribution Margin 2 (CM2) to ensure sustainable investment in growth
- Figure out a category defining content marketing strategy
- Manage our performance marketing agency to ensure ROI and value for money

**Qualifications**:

- very strong **First Principles thinking**
- Proven experience in growth marketing, growth hacking, performance marketing
- Strong understanding of GTM strategies, experimentation and performance tracking
- Strong analytical ability, interpreting data and making informed decisions
- Clean, concise communication
- Minimum 2-3 years experience in growth marketing

**Culture Fit**:

- High Agency and bias for action. Identifying problems and solving problems without being told to
- User Obsession and Empathy. Always thinking user first and taking decisions accordingly

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