Head – Sales

5 days ago


RT Nagar, Karnataka, India Hival IT Solutions Full time

Head – Sales & Digital Marketing (EdTech / LMS)

Organization: LMS / EdTech Platform

Location: RT Nagar – Bangalore

Employment Type: Full-time | On-site / Hybrid

Reports To: Founder / CEO / Chief Growth Officer

ROLE OVERVIEW

The Head – Sales & Digital Marketing will lead the end-to-end growth, demand generation, and revenue strategy for the organization's EdTech and LMS offerings. This role requires a strategic growth leader with deep understanding of EdTech sales cycles, digital acquisition, counseling-led conversions, and scalable revenue systems.

KEY RESPONSIBILITIES

  1. Growth Strategy & Revenue Leadership

  2. Own enrollment, revenue, CAC, LTV, and ROAS targets

  3. Define digital growth roadmap aligned with business goals

  4. Budget planning and ROI optimization

2. Digital Marketing & Lead Acquisition

  • Performance marketing across Google, Meta, YouTube, LinkedIn

  • High-intent lead funnel creation for K–12, test prep, upskilling

  • Campaign execution for launches and seasonal admissions

3. Sales Funnel, CRM & Conversion Optimization

  • Manage full funnel from lead to enrollment

  • CRM optimization (LeadSquared / Zoho / Salesforce / HubSpot)

  • Improve counseling conversion ratios

4. Brand, Content & Organic Growth

  • Website, landing pages, social, email & WhatsApp journeys

  • Outcome-driven messaging and trust-building communication

5. Team Leadership & Collaboration

  • Build and manage high-performing digital growth teams

  • Coordinate with Academics, AI Media, Product & Tech teams

6. Analytics & Reporting

  • Real-time dashboards and performance reporting

  • Funnel analysis and optimization

QUALIFICATIONS & EXPERIENCE

  • 8–12+ years in Digital Marketing / Growth / Revenue roles

  • 3–5 years in leadership (EdTech / LMS / SaaS preferred)

  • Strong experience with large media budgets

KEY SKILLS

  • Performance & Growth Marketing

  • CRM & Marketing Automation

  • Data-driven decision making

  • Team leadership & stakeholder management

WHY JOIN US

  • Leadership role shaping the revenue engine of an LMS

  • High visibility and strategic ownership

  • Innovation-driven growth environment

Job Type: Full-time

Work Location: In person


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