Senior Manager – Sponsorship

4 days ago

Bengaluru, Karnataka, India CricTracker Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Job function

Business Development

Designation

Senior Business Development Manager

Level

Employment Type

Full Time

Experience level

3-5 year

Workplace Type

Hybrid

Location

Bengaluru, India

Delhi, India

Mumbai, India

Must have skills

Digital sales

Qualifications

Job role

Job Title: Business Development & Digital Sales Manager

Location: Hybrid (Mumbai, Delhi, Bengaluru)

Experience Required: 2–5 years in media/digital sales, business development, or sports/media marketing.

Reporting To: (CEO)

About the Role

We are seeking a dynamic and result-oriented professional with expertise in digital media, sports business, and brand partnerships. The ideal candidate will have a strong background in selling digital ad inventory, sponsorships, content monetization, and branded campaigns, with a proven ability to drive revenue growth across B2B and B2C segments. This role is critical in scaling CricTracker's revenue streams through strategic partnerships and innovative sales approaches.

Key Responsibilities

  • Drive revenue growth through branded content deals, sponsorships, digital advertising, ad inventory sales, and strategic B2B partnerships.
  • Identify, pitch, and secure clients, including corporate brands, media agencies, and sponsors.
  • Build and nurture long-term relationships with advertisers, sponsors, and business partners.
  • Develop and implement sales strategies while exploring new revenue streams and emerging markets.
  • Manage end-to-end sales cycle from lead generation, proposal creation, pitching, negotiation, to closure.
  • Collaborate with internal teams to create impactful B2B and B2C marketing and sales campaigns.
  • (Optional/Additional) Handle athlete-related sponsorship opportunities that align with CricTracker ecosystem.

Marketing & Strategy (B2B, B2C)

  • Plan and execute marketing campaigns targeting consumers (B2C) and business partners (B2B).
  • Enhance brand visibility of CricTracker across digital platforms, PR outlets, and media channels.
  • Increase audience engagement through social media, influencer marketing, and community-driven strategies.
  • Work with content teams to develop customized solutions for advertisers and sponsors.

Skills & Competencies

  • Strong knowledge of B2B and B2C business models with proven success.
  • Excellent communication, negotiation, and interpersonal skills for managing high-value stakeholders.
  • Strong network within media agencies, sports brands, and advertisers.
  • Ability to create and present tailored proposals and sales decks.
  • Data-driven approach to measure campaign ROI and effectiveness.
  • Demonstrated track record of revenue generation and exceeding targets.
  • Proficiency in CRM tools and digital sales analytics software.

KPIs & Expectations

  • Achievement of quarterly and annual revenue targets.
  • Minimum client pitches and closures per month.
  • Growth in brand partnerships and repeat business.
  • Expansion into new categories of advertisers and sponsors.

Industry Expertise

  • In-depth understanding of digital media, sports business ecosystem, brand partnerships, and content monetization.
  • Hands-on experience in selling digital ad inventory, programmatic advertising, influencer marketing, and branded content.

What We Offer

  • Competitive salary package based on experience and market standards.
  • Attractive performance-based incentives.
  • Opportunity to work directly with the CEO on high-impact strategic initiatives.
  • Exposure to the global sports business and digital media ecosystem.
  • Be part of one of India's fastest-growing sports media platforms.

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