CRM Manager
3 days ago
Job Title: CRM Manager
Location: Nagpur, Maharashtra
Reporting To: Head of Sales / Director – Customer Experience
Role Summary
We are looking for a proactive and data-driven CRM Manager to lead customer relationship strategies across the real estate lifecycle—from inquiry to post-possession. This role is central to enhancing customer satisfaction, optimizing communication, and driving repeat and referral business.
Key Responsibilities
- Manage the end-to-end customer journey using CRM tools—from lead capture to post-sale engagement
- Ensure timely and personalized communication with prospects and buyers via email, SMS, and WhatsApp
- Maintain accurate and up-to-date customer records, preferences, and interaction history
- Coordinate with sales, marketing, and site teams to ensure smooth handovers and customer updates
- Track and report on lead conversion, customer satisfaction, and service metrics
- Implement automation workflows for follow-ups, reminders, and feedback collection
- Handle customer queries, complaints, and escalation management with empathy and efficiency
- Support loyalty programs, referral campaigns, and post-possession engagement initiatives
Candidate Profile
- 5–8 years of experience in CRM management, preferably in real estate, hospitality, or financial services
- Strong command of CRM platforms (e.g., Salesforce, Zoho, HubSpot, or real estate-specific tools)
- Excellent communication and interpersonal skills
- Analytical mindset with ability to interpret customer data and behavior
- Experience in managing large customer databases and segmentation strategies
- Graduate/Postgraduate in Business Administration, Marketing, or related field
Bonus Skills
- Familiarity with RERA compliance and documentation workflows
- Experience in multilingual customer communication (Marathi, Hindi, English)
- Exposure to customer journey mapping and CX design
Job Type: Full-time
Pay: ₹500, ₹600,000.00 per year
Application Question(s):
- Please list the name of CRM software you have a strong hold.
Experience:
- CRM management: 5 years (Required)
Location:
- Nagpur, Maharashtra (Required)
Work Location: In person
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