
Senior Executive- CRM
2 days ago
The Role
- Plan & execute targeted CRM campaigns across multiple customer channels of SMS,
Email, and Push Notifications.
- Produce and execute email campaigns, including building emails from templates and
HTML, copywriting, asset coordination, QA, and scheduling.
- Devise and execute A/B tests, manage testing calendar, record results, and advise on
improvements. Testing includes message content, CTAs, customer cohorts, and segments,
send time, and new features intended to drive performance lift.
- Build effective target audiences and segments for every message to drive engagement
and revenue performance against KPI goals.
- Work in partnership with designers and copywriters to optimize the campaign's creative
and template structure based on best practices.
- Provide regular campaign performance reports & maintain accurate and detailed
documentation of all email marketing campaigns.
Requirements
- The candidate needs to have 2+ years of relevant experience and a strong blend of hard
and soft skills.
- Experience with SMS, Email, Push notifications, WhatsApp, and SMS marketing.
- Proven experience in managing email marketing
- Hands-on experience in marketing automation and CRM Tools
- Excellent communication, teamwork, and problem-solving skills
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