Senior Executive- CRM

2 days ago


Gurgaon, Haryana, India Great Learning Full time US$ 90,000 - US$ 1,20,000 per year

The Role

  • Plan & execute targeted CRM campaigns across multiple customer channels of SMS,

Email, and Push Notifications.

  • Produce and execute email campaigns, including building emails from templates and

HTML, copywriting, asset coordination, QA, and scheduling.

  • Devise and execute A/B tests, manage testing calendar, record results, and advise on

improvements. Testing includes message content, CTAs, customer cohorts, and segments,

send time, and new features intended to drive performance lift.

  • Build effective target audiences and segments for every message to drive engagement

and revenue performance against KPI goals.

  • Work in partnership with designers and copywriters to optimize the campaign's creative

and template structure based on best practices.

  • Provide regular campaign performance reports & maintain accurate and detailed

documentation of all email marketing campaigns.

Requirements

  • The candidate needs to have 2+ years of relevant experience and a strong blend of hard

and soft skills.

  • Experience with SMS, Email, Push notifications, WhatsApp, and SMS marketing.
  • Proven experience in managing email marketing
  • Hands-on experience in marketing automation and CRM Tools
  • Excellent communication, teamwork, and problem-solving skills


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