Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Rentkar Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Marketing Executive (Digital & Influencer Marketing)

Location:
Mumbai (On-site)

CTC:
₹3 LPA – ₹5 LPA (based on experience)

Department:
Marketing & Growth

About Rentkar

Rentkar is India's fastest-growing gadget rental startup that lets users experience high-end tech — PS5s, MacBooks, cameras, GoPros, and more — on flexible rentals with zero deposits. We're building the next-gen rental experience combining creativity, speed, and storytelling.

Role Overview

We're looking for a
hands-on marketing professional
who understands digital media, influencer marketing, and storytelling. The ideal candidate knows how to turn content ideas into performance campaigns — whether it's Meta ads, influencer collaborations, or creative video shoots.

Key Responsibilities
1. Digital Marketing & Ads

  • Plan and execute
    Meta, Instagram, Facebook, and Google Ads
    campaigns.
  • Optimize ad creatives, targeting, and budgets for best ROI.
  • Track campaign performance using Meta Ads Manager, Google Analytics, and Sheets dashboards.
  • Ideate ad visuals and copy in coordination with the design and content teams.

2. Influencer Marketing & Outreach

  • Identify and onboard relevant
    influencers, content creators, and micro-creators
    .
  • Handle
    negotiations, barter deals, and paid collaborations
    .
  • Build long-term relationships with creators and agencies.
  • Track performance of influencer posts and manage reporting.

3. Content & Production

  • Work with the in-house creative team to
    ideate reels, videos, and campaign content
    .
  • Have basic knowledge of
    camera gear, lighting, and shoot setups
    to support content production.
  • Help organize shoots for product ads, testimonials, or behind-the-scenes clips.
  • Collaborate with editors and designers to maintain Rentkar's brand tone.

4. Brand Campaigns & Partnerships

  • Assist in planning
    campaign calendars
    , festive promotions, and product launch videos.
  • Coordinate with partner brands and agencies for cross-promotion campaigns.
  • Explore offline and on-ground activation ideas (pop-ups, college fests, gaming events).

Requirements

  • 1–3 years of experience in digital/influencer marketing or brand content.
  • Understanding of
    social media algorithms and ad platforms
    (Meta, Google, YouTube).
  • Excellent communication, negotiation, and coordination skills.
  • Interest or basic knowledge of
    cameras, gadgets, and content creation
    .
  • Comfortable in a
    fast-paced startup
    where ideas move quickly.

Good to Have

  • Experience with tools like
    Canva, Meta Ads Manager, Notion, Google Sheets
    .
  • Prior work in
    tech, D2C, or content-driven brands
    .
  • A creative mind with a passion for
    digital storytelling and gadgets
    .

Perks

  • Work with a young, creative team building a unique rental experience in India.
  • Opportunity to experiment with new ad formats and campaign ideas.
  • Access to Rentkar's gear — cameras, gaming consoles, and more — for content projects.
  • Flat hierarchy, fast decision-making, and visible impact.

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