D2C Head

2 days ago

Noida, Uttar Pradesh, India Pegasus Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Pegasus, a purpose-driven
Children's Wellbeing Company
, is seeking a dynamic
Head of D2C & Community
to lead our direct-to-consumer business and parent engagement initiatives.

Key Responsibilities

1. Online Sales & Growth

  • Own the P&L of the Pegasus D2C division across all online channels – company website, meta and own app.
  • Drive traffic and conversion strategies (performance marketing, SEO/SEM, influencer & content campaigns).
  • Build scalable funnels for acquisition, engagement, and retention, with strong focus on lifetime value of parents.

2. Community Building & Workshops

  • Conceptualize and manage
    screen-free parenting workshops
    , kids' activity sessions, and community programs that bring parents into the Pegasus ecosystem.
  • Create and oversee partnerships with schools, housing societies, and community groups to build awareness.
  • Lead on-ground activations to strengthen trust and brand affinity.

3. Book Fairs & Events

  • Plan and execute
    Pegasus presence at book fairs, parenting expos, and pop-ups
    .
  • Curate event experiences that combine sales with brand storytelling.
  • Manage logistics, budgets, and cross-team coordination for smooth execution.

4. Leadership & Strategy

  • Build and lead a cross-functional team covering website operations, content, digital marketing, customer engagement, and event management.
  • Develop quarterly and annual growth roadmaps in alignment with Pegasus' mission:
    to raise screen-free children through books, puzzles, and games
    .
  • Work closely with the leadership team on new initiatives, product launches, and data-driven decision making.

Qualifications

  • 8–12 years of experience in
    e-commerce / D2C leadership
    , preferably in consumer brands, publishing, or edtech.
  • Strong digital-first mindset with proven expertise in
    Shopify/e-commerce platforms, performance marketing, CRM flows, and analytics
    .
  • Hands-on experience with
    community or events management
    is a big plus.
  • Entrepreneurial, creative, and passionate about
    children's wellbeing and screen-free parenting
    .

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