Meta Ads Executive

5 days ago

Ahmedabad, Gujarat, India Flora Fountain Full time ₹ 5,00,000 - ₹ 15,00,000 per year
About the Role

We are seeking a driven and analytical Performance Marketing Executive / Specialist with 2+ years of hands-on experience to join our growing team. This role is ideal for an individual passionate about digital marketing and specializing in E-commerce and Direct-to-Consumer (D2C) brands. You will play a crucial role in planning, executing, and optimizing our performance marketing campaigns to drive online sales, customer acquisition, and brand growth for our clients.

What You'll Do
  • Assist in the development and execution of paid digital marketing campaigns across various platforms, with a focus on E-commerce and D2C brand objectives.
  • Manage and optimize campaigns on platforms such as Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook & Instagram).
  • Conduct keyword research, audience targeting, ad copy creation, and landing page optimization to improve campaign performance.
  • Monitor campaign budgets and bids to ensure efficient spend and maximum ROI.
  • Analyze campaign data, identify trends, and provide actionable insights to improve performance.
  • Generate regular performance reports, summarizing key metrics and recommendations.
  • Conduct A/B tests on ad creatives, copy, and landing pages to identify winning strategies.
  • Stay up-to-date with the latest trends and best practices in performance marketing, E-commerce, and D2C.
  • Collaborate with the creative and content teams to ensure ad assets are aligned with campaign goals.
  • Work towards specific performance KPIs such as ROAS, CPA, CPL, and conversion rates.
What You'll Bring
  • 2+ years of direct experience in performance marketing, specifically working with E-commerce and D2C brands.
  • Proven experience running and optimizing paid campaigns on Google Ads and Meta Ads (Facebook & Instagram).
  • Solid understanding of E-commerce metrics (ROAS, AOV, Conversion Rate) and how to influence them through paid media.
  • Familiarity with Google Analytics and Google Tag Manager for tracking and analysis.
  • Strong analytical skills with the ability to interpret data and draw actionable conclusions.
  • Excellent written and verbal communication skills.
  • Ability to work effectively both independently and as part of a team in a fast-paced environment.
  • Proactive, detail-oriented, and a results-driven mindset.
  • Bachelor's degree in Marketing, Business, or a related field.
Ready to Elevate E-commerce Brands?

If you're a passionate performance marketer eager to make a significant impact on E-commerce and D2C brands, we encourage you to apply Please submit your resume.

Job Category: Technology

Job Type: Full Time

Job Location: Ahmedabad

Department: Technology

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