B2B Sales Executive

12 hours ago

Chandigarh, Chandigarh, India Jamaica Craft Cafe Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Summary:

We are seeking a dynamic and results-driven Sales Executive with strong experience in B2B sales and Below-the-Line (BTL) marketing within the Food & Beverage industry. The ideal candidate will be responsible for driving revenue growth, expanding market presence, building long-term client relationships, and executing on-ground BTL activities to enhance brand visibility and sales performance.

Key Responsibilities:

  1. B2B Sales & Business Development


• Identify, target, and acquire new B2B clients such as cafés, restaurants, hotels, corporate offices, retail outlets, and distributors.


• Generate and qualify leads through market research, networking, and cold calling.


• Present product offerings and solutions to potential clients, demonstrating strong product knowledge.


• Negotiate pricing, terms, and contracts to close profitable deals.


• Achieve monthly, quarterly, and annual sales targets.

  1. Client Relationship Management


• Maintain strong, long-term relationships with existing clients.


• Ensure timely communication and after-sales support.


• Understand client needs and coordinate with internal teams for customized solutions.


• Regularly follow up on orders, payments, and delivery schedules.

  1. BTL (Below the Line) Sales & Marketing Activities


• Plan and execute on-ground activations, product sampling, and promotional campaigns.


• Organize and manage in-store promotions, branding activities, and display setups.


• Work closely with marketing teams to ensure alignment of brand positioning and messaging.


• Monitor and report the effectiveness of BTL campaigns and provide improvement insights.

  1. Market Intelligence & Reporting


• Track competitor activities, pricing trends, and customer preferences.


• Provide weekly and monthly sales reports, forecasts, and performance updates.


• Recommend strategies based on market insights to increase brand visibility and sales.

  1. Coordination & Team Collaboration


• Collaborate with supply chain, marketing, and operations teams for smooth order execution.


• Ensure proper documentation, invoicing, and payment follow-ups.


• Participate in team meetings, training sessions, and strategic discussions.

Required Skills & Qualifications:


• Bachelor's degree in Business Administration, Marketing, or related field.


• 2–5 years of experience in B2B sales & BTL marketing, preferably in the F&B industry.


• Strong negotiation, communication, and interpersonal skills.


• Ability to build and maintain long-term client relationships.


• Experience in handling on-ground activations, sampling activities, and brand promotions.


• Self-motivated, target-driven, and capable of working independently.


• Proficient in MS Office (Excel, PowerPoint, Word).

Preferred Attributes:


• Strong local market knowledge.


• Ability to travel frequently for client meetings and activations.

  • • Dynamic personality with a passion for the F&B industry.

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