Performance Marketer

2 weeks ago

Esplanade Kolkata West Bengal, India Shiftup Full time ₹ 1,20,000 - ₹ 1,50,000 per year

About ShiftUp

ShiftUp is a fast-growing doorstep ceramic, graphene, and borophene coating brand operating in Delhi, Kolkata, Bangalore, and Hyderabad. We combine premium car care with convenience, serving new car owners who want long-term protection and shine delivered at home.

Role Overview

We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across digital platforms (Meta, Google, YouTube, etc.). The role focuses on generating high-quality leads for our doorstep services at the lowest possible acquisition cost, while improving ROI month on month.

Key Responsibilities

  • Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, and emerging platforms.
  • Drive lead generation through WhatsApp funnels, landing pages, and instant form campaigns.
  • Constantly A/B test creatives, ad copies, CTAs, and audience segments.
  • Monitor daily campaign performance, report on KPIs (CPL, CPA, ROAS, CTR, Conversion Rate).
  • Collaborate with content/design teams to create effective ad creatives (video, static, reels).
  • Build remarketing funnels to re-engage warm leads and website visitors.
  • Conduct competitor benchmarking and market research to refine campaigns.
  • Optimize budgets across cities to maximize leads within target CPL.
  • Track full-funnel journey (from click to WhatsApp chat to closed sale) and improve conversion rate.
  • Stay updated with platform algorithm changes and best practices.

Key Requirements

  • 2-4 years of proven experience in performance marketing (Meta + Google mandatory).
  • Strong analytical skills, proficiency with Ads Manager, Google Analytics, and Excel.
  • Hands-on experience with lead generation campaigns, not just awareness.
  • Knowledge of WhatsApp automation, integrations is a plus.
  • Ability to manage ₹5L+ monthly budgets effectively.
  • Strong understanding of Indian tier1/tier2 consumer behavior.
  • Self-starter with a focus on measurable results, not vanity metrics.

KPIs for Success

  • Improve WhatsApp-to-sale conversion % through better ad quality.
  • Deliver consistent ROAS growth quarter on quarter.

Why Join ShiftUp?

  • Be part of one of India's fastest-growing premium car care brands.
  • Direct impact on business growth - every campaign you run drives real sales.
  • Work in a performance-driven culture with freedom to experiment.
  • Opportunity to scale campaigns across multiple cities.

Job Type: Full-time

Pay: ₹12, ₹15,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance
  • Food provided
  • Internet reimbursement
  • Paid time off
  • Work from home

Work Location: In person

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