Fashion PR Lead

Company Description
Job Description
As the Fashion PR Lead, you contribute to added customer value, a strong brand and increased fashion perception by being responsible of Fashion PR & Showroom development. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work by building and maintaining relationships with key media, influencers, celebrities and opinion leaders together with the PR & Communications Manager and Showroom team. You set tactics by planning, executing and following up on globally and locally planned PR & communications activities in accordance with H&M values, standards, policies and procedures.

Key Responsibilities

• You are responsible for setting the sales market Fashion PR strategy and tactics, aligning beliefs together with the PR & Communications Manager.
• Drive execution of activity plans and create results by ensuring sales market objectives in order to strengthen the H&M brand and fashion perception, both short- and long-term.
• Develop and build a network of H&M Ambassadors on a sales market level through maintaining and building a strong local relationship with media, influencers, celebrities & opinion leaders to proactively get earned product placements and present latest collection and news connected to the planned influencer activations together with the Fashion PR & Showroom team.
• You are responsible for fashion press releases and content, driving SEO PR campaigns and reclaim link strategy.
• Ensure close collaboration with the Fashion PR & Showroom team to maximize

Click here to know more about the role

Qualifications
Qualifications
To be successful in the role as the Fashion PR Lead, you should have a strong brand focus and are insight and data driven, with proven ability to drive results and work towards goals. You build and maintain relationships with key media, influencers, celebrities and opinion leaders together with the PR & Communications Manager and Showroom team. You set tactics by planning, executing and following up on globally and locally planned PR & communications activities in accordance with H&M values, standards, policies and procedures.

What you need to succeed
:

• Communication, Marketing or business degree/ 4 + years relevant experience.
• Strong experience working with fashion stakeholders, positioning brands within fashion while maintaining a customer-focused communication.
• You have a proven track results in optimizing PR plans to local needs in a competitive landscape.
• Excellent communication skills, including fluent written and spoken English. Knowledge in other languages is meriting.
• Strategic and analytical mindset with strong planning and prioritizing skills.

Click here to know more about the role

Additional Information
This is a full-time position, reporting to PR & Communications Manager for India.

This position is based at our Office in Bangalore, Karnataka, India.

Apply by sending in your CV in English as soon as possible, but no later than
May 20th, 2025
. Due to data policies, we only accept applications through career page.

Who We Are
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU'LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

Learn more about H&M here.

Global Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.