Senior Fashion Marketing Manager

2 days ago

Bengaluru, Karnataka, India beBeeFashion Full time ₹ 75,00,000 - ₹ 1,25,00,000
Key Fashion PR Role

The role of the Fashion PR Lead is pivotal in driving sales market performance and customer-centricity through strategic fashion press releases, content, and SEO PR campaigns. This position involves building and maintaining strong relationships with key media, influencers, celebrities, and opinion leaders to proactively secure earned product placements and present the latest collection and news.

Key Responsibilities:
  • Developing and implementing a sales market fashion PR strategy aligned with industry values, standards, policies, and procedures
  • Driving execution of activity plans and creating results to strengthen brand perception both short- and long-term
  • Maintaining and building a network of local ambassadors through fostering strong relationships with media, influencers, celebrities, and opinion leaders
  • Creating fashion press releases and content that drive SEO PR campaigns and reclaim link strategies
Qualifications:
  • Strong focus on brand development and insight-driven approach
  • Proven ability to drive results and work towards measurable goals
  • Excellent communication skills, including fluent written and spoken English
  • Knowledge of additional languages is advantageous
  • Strategic and analytical mindset with strong planning and prioritizing skills
Requirements for Success:
  • Marketing or business degree relevant experience
  • Strong experience working with fashion stakeholders, positioning brands within the fashion industry while maintaining customer-focused communication

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