Fashion Communications Specialist

2 days ago

Bengaluru, Karnataka, India beBeeFashion Full time ₹ 15,00,000 - ₹ 25,00,000
Job Opportunity: Fashion Public Relations Specialist

We are seeking a highly skilled and experienced fashion public relations specialist to lead communications and media strategy for fashion and lifestyle clients. The ideal candidate will have a strong network within the fashion media landscape and a deep understanding of the fashion industry's trends, tone, and audience.

  • Fashion Media Relations: Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
    • PR Strategy Development: Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
      • Event Management: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
        • Crisis Communications: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
          • Content Creation: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
            • Stakeholder Liaison: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
              • Executive Support: Support fashion founders and brand leaders with media training, key message development, and interviews.
                • Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
                  • Performance Metrics: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
                    • Brand Positioning: Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.

Qualifications:

  • A minimum of 4 years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
    • Strong media relationships with fashion publications.
      • Proven success in leading PR for fashion events, product launches, and influencer campaigns.
        • Excellent storytelling, writing, and visual communication skills.
          • Deep understanding of fashion trends, consumer behavior, and brand building.
            • Ability to work under pressure and communicate effectively with clients.

About This Role:

  • This is an exciting opportunity to join our dynamic team and contribute to the success of our fashion clients.
  • You will be responsible for developing and executing comprehensive PR strategies that drive media attention and brand awareness.
  • Your expertise and creativity will help shape the narrative of our clients' brands and position them as leaders in the fashion industry.

What We Offer:

  • A collaborative and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

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