Digital Marketing Manager

20 hours ago

Kolkata, West Bengal, India Baby Go Full time ₹ 1,50,000 - ₹ 2,20,000 per year

Digital Marketing (Garment Manufacturing) *

Have any questions? Call or WhatsApp

*Location: * 21, Ballygunge Circular Road, Cpc Office Complex, 1st Floor, Suite No-III, Ballygunge Circular Road, Kolkata, West Bengal 700019

*Industry: * Apparel Manufacturing

*Position Type: * Full-time

Job Role & Responsibilities :

Manage daily operations of the Shopify store, including product uploads, price changes, and collection organization.

Maintain and update website content, ensuring accuracy and consistency across pages, product descriptions, banners, and landing pages.

Assist with template and theme design management, including basic edits to layout, fonts, and colors to match brand guidelines.

Coordinate and manage product image uploads, including resizing, optimization for speed and SEO, and maintaining visual consistency.

Collaborating with developers or support when needed.

Evaluate changes in product pages, pricing, or layout to improve performance.

Assist in analyzing store data to improve user experience and conversion rates.

Stay updated with Shopify updates and e-commerce trends to help implement best practices and maintain store competitiveness.

Collaborate with graphic designers, influencers, and content creators to build brand visibility.

Identify trends, hashtags, and community-building opportunities within the target audience.

Set up, monitor, and optimize Instagram and Facebook Ads (Meta Ads Manager).

Run targeted campaigns for traffic, conversions, product promotions, and seasonal offers.

Track KPIs across organic and paid campaigns, such as reach, engagement, follower growth, and sales.

Generate weekly/monthly reports with actionable insights and improvement suggestions.

Use analytics tools such as Meta Insights, Google Analytics, and Shopify (or other e-commerce platforms).

Qualifications: Graduate .

2+ years of experience in managing Shopify accounts, paid social campaigns, Instagram accounts especially in e-commerce.

Strong knowledge of Instagram's algorithm, ad formats, and content best practices.

Hands-on experience with Meta Ads Manager and e-commerce platforms like Shopify

Excellent written and verbal communication skills.

Strong analytical skills and attention to detail.

Excellent written and verbal communication skills.

Strong analytical skills and attention to detail.

Pay: ₹ ₹ per month

Schedule: Day shift

Benefit – ESIC ,PF ,Leave , Bonus , Gratuity .

Have any questions? Call

Join us to lead innovation in garment manufacturing while fostering a culture of excellence and sustainability.

Job Types: Full-time, Permanent

Pay: ₹15, ₹22,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

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