Business Head

Job Title: Business Head- Mobile App

Location : Sector 3, Noida

Experience 10-15 Years

CTC Open / Negotiable

Type Full Time

6 days working (Saturdays WFH)

Key Accountabilities:

App Growth Engine

Own the end-to-end growth strategy of the Mobile application and website, driving conversion rate optimization (CRO), SEO/App Store Optimization (ASO/AEO), and full-funnel marketing execution.

Design and execute strategic campaigns to acquire, retain, and engage users at scale across digital platforms.

Track and optimize key KPIs: daily/weekly active users (DAU/WAU), user retention, conversion funnel efficiency, and revenue per user (ARPU/LTV).

Partner with tech, product, and design teams to continuously enhance app performance, features, and user experience.

Customer Experience & User Operations

Evaluate and optimize in-app journeys, payment flows, and digital customer support touchpoints.

Minimize churn, drop-offs, and refunds by identifying gaps in app processes and implementing systematic improvements.

Maintain high customer satisfaction (CSAT) and NPS scores, ensuring a seamless and trustworthy experience for every user.

Omni-Channel Digital Presence

Expand Mobile Application reach across relevant digital ecosystems (app stores, content platforms, social commerce, partnerships).

Build channel-specific strategies for visibility, user acquisition, and monetization, while maintaining brand consistency.

Track and report channel contribution to growth, user funnel KPIs, and ROI.

Marketing Excellence

Drive performance marketing across paid, organic, and partner channels with a focus on efficiency.

Scale influencer collaborations, community marketing, and social campaigns to grow brand presence and user base.

Lead brand storytelling and product launch campaigns, ensuring alignment with Mobile Application vision and business objectives.

Implement data-driven marketing frameworks to optimize CAC, ROAS, and lifetime value (LTV).

New Revenue Streams

Identify and implement new monetization models such as:

• o Subscriptions (daily/weekly astrology insights)
• o Personalized consultations & reports
• o Gifting bundles and premium content verticals
• o International markets (NRI, Middle East, etc.)
• o Brand collaborations & partnerships

Analyze market trends, user feedback, and competitor offerings to prioritize scalable revenue opportunities.

Product Innovation & Evolution

Spot emerging trends in astrology, spirituality, and digital wellness, translating them into new app features, SKUs, or service lines.

Work with product, tech, and content teams to design and launch modifications, new sections, and user-focused innovations.

Ensure new features are relevant, scalable, and revenue-generating.

Financial Discipline & P&L Ownership

Own the P&L for the Mobile application, including forecasting, budgeting, unit economics, and contribution margins.

Provide clear financial visibility through dashboards, reporting, and growth projections for internal stakeholders and investors.

Support fundraising readiness by delivering accurate insights on growth metrics, P&L performance, and market opportunities.

Leadership & Culture

Build, mentor, and lead a high-performing cross-functional team across growth, product, operations, and analytics.

Foster a culture of ownership, accountability, agility, and innovation with measurable outcomes.

Set clear goals, KPIs, and timelines, ensuring on-time and high-quality execution across initiatives.

Key Requirements :

712 years in consumer brand or e-commerce leadership (lifestyle, jewellery, wellness, or premium D2C preferred).

Proven P&L ownership and scale-up experience in a high-growth D2C or omni-channel brand.

Deep knowledge of marketplace ops, sourcing, and vendor management.

Sharp commercial instincts, process discipline, and speed of execution.

Track record of scaling Amazon/Myntra/Flipkart/Quick Commerce platforms profitably.

Hands-on leader who combines first-principle thinking with growth frameworks.

Strategic builder ready to shape the next iconic Indian lifestyle brand.

A team player who builds and mentors high-performing teams.

Preferred Experience:

Proven audience scaling & full-funnel revenue growth.

712+ years in consumer brand, D2C, or digital/e-commerce leadership (lifestyle, wellness, or premium D2C

preferred).

Proven P&L ownership with experience scaling high-growth brands.

Deep expertise in marketplace operations, sourcing, vendor management, and digital marketing.

Hands-on leader with strategic vision, growth frameworks, and execution discipline.

Experience in building, mentoring, and scaling cross-functional teams.