Business Head

Job Title:
Sales Head – LT & Communication Cables

Department:
Sales & Marketing

Location:
NOIDA

Work Schedule:
6 Days a Week (Monday to Saturday)

Reporting To:
Managing Director / Director – Sales & Marketing

Industry:
Electrical / Power / Cables & Wires / Telecom / Infrastructure

Experience:
20+ years (Minimum 5 years in a leadership position)

Job Purpose:

To lead the sales function for
Low Tension (LT) and Communication Cables
across
domestic and international markets
, with full
P&L accountability
and ownership of a business revenue portfolio of
₹500+ crore annually
. The role demands strategic leadership to integrate sales with operations, drive margin improvement, expand market share, and ensure price competitiveness in both local and export markets.

Key Responsibilities:

1. P&L and Business Leadership

• Own and deliver annual sales revenue of
  ₹500+ crore
  , with full
  P&L responsibility
  for the LT & communication cables business unit.
• Monitor and improve profitability by optimizing pricing, cost control, and margin management.
• Align sales targets with business objectives and growth strategy.

2. Sales Strategy & Market Development

• Formulate and execute medium- and long-term strategies for domestic and export markets.
• Expand market presence across
  India
  and
  international geographies
  (Africa, Middle East, Southeast Asia, etc.).
• Drive market penetration through new customer acquisition, distributor expansion, and EPC engagement.

3. Operations & Supply Chain Integration

• Collaborate closely with operations, manufacturing, and logistics to ensure demand forecasting, OTIF (On-Time In-Full) deliveries, and inventory optimization.
• Ensure production planning aligns with market demand and customer timelines.

4. Price Competitiveness & Market Intelligence

• Continuously benchmark pricing against competitors and adjust strategies to maintain competitive edge.
• Monitor input costs, FX impact (for exports), and market dynamics to manage risk and pricing accuracy.

5. Exports & International Business

• Drive growth in international sales through channel partners, direct customers, tenders, and government projects.
• Ensure compliance with export documentation, logistics, and statutory regulations.

6. Key Account & Channel Management

• Manage strategic relationships with key accounts (OEMs, EPCs, Utilities, Telecom Companies).
• Oversee distributor network and ensure sales performance, training, and credit control.

7. Leadership & People Development

• Build, manage, and mentor a high-performing pan-India and international sales team.
• Define KPIs, conduct performance reviews, and implement incentive structures to drive accountability and results.

8. Business Reporting & Governance

• Report on business metrics, forecasts, risks, and opportunities to the senior leadership.
• Ensure robust MIS systems, CRM utilization, and data-driven decision-making.

Qualifications:

• Bachelor's Degree in Electrical/Mechanical Engineering;
  MBA/PGDM preferred
  .
• Minimum 20
  years of experience
  in cable industry.
• Proven success in managing ₹500+ crore P&L and scaling sales teams.
• Experience in both
  domestic and export
  markets for cables.
• Familiar with tendering, government contracts, EPC sales, and channel business.

Key Skills & Competencies:

• Strategic Sales & P&L Ownership
• Operational & Supply Chain Coordination
• International Market Expansion
• Price & Margin Management
• Key Account Leadership
• Channel Partner Development
• Negotiation & Commercial Acumen
• Team Leadership & People Development
• Strong Communication & Analytical Skills

Work Culture & Expectations:

• 6-day work week
  ; leadership presence is expected in critical operations and review cycles.
• Willingness to travel extensively across India and international territories.
• Strong accountability, ownership mindset, and ability to work under pressure.