Social Media Specialist

8 hours ago


Kolkata, West Bengal, India SVF Entertainment Full time ₹ 3,00,000 - ₹ 6,00,000 per year
About hoichoi We are an ondemand video streaming entertainment platform for Bengalis worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films, and Exclusive original web series we aim to be home to the best in Bengali entertainment. hoichoi is the digital vertical of SVF Entertainment a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.
The Role We are looking to add an enthusiastic and passionate Social Media buff to our team to drive engagement and initiatives across various communities and platforms.
Responsibilities
  • Ideate and execute campaigns to drive social media buzz by conceptualizing the social content calendar, curating content, planning promotions amp; contests, etc
  • Manage the social handles and crosscollaborate with multifunctional teams to integrate campaignspecific content social graphics, animated GIFs, and shortform videos across channels
  • Monitor campaign performances, and analyze, review, and report on campaigns effectiveness to maximize results
  • Ensure consistency of brand positioning and maintain hoichois personality and social tone of voice to stay relevant to fans and customers
  • Undertake social media research to gain deeper insight into online conversations related to the Bengali media amp; entertainment industry

What makes you a great fit
  • Relevant experience in social media, preferably from a digital media agencyEcommerceMedia amp; Entertainment background would be preferred
  • Bachelors Masters degree in public relations, journalism, marketing, communications, or any other related field would be preferred
  • You are an excellent communicator and creative thinker and proficient in Bengali

This role will be based in Kolkata.


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