Social Media Specialist
3 days ago
Job Description
We are hiring a creative and execution-focused Social Media Marketing Executive to lead our organic growth and storytelling across Instagram, Facebook, YouTube shorts. The ideal candidate will ideate and execute campaigns.
Key Responsibilities
- Plan and run organic social campaigns tailored for each platforms user behavior
- Use different AI tools to draft ideas, brainstorm themes, and accelerate content creation
- Develop and manage content calendars, caption frameworks, visual briefs, and hashtags
- Create compelling, short-form copy for holiday packages, experiences, and destinations
- Produce engaging digital assets (reels, carousels, infographics)
- Monitor post performance and adapt based on insights from Meta Suite etc.
Skills Required
- Strong command of Instagram, Facebook and YouTube Shorts from a brand perspective
- Proven skills in storytelling, content ideation, and writing engaging captions
- Experience using AI tools for social post generation, trend analysis, and creative brainstorming
- Content creation and editing using Canva/Photoshop/Capcut etc.
- Familiarity with social analytics and trend listening tools
- Experience working in F&B, hospitality, lifestyle, or influencer-driven sectors
- Light skills in image editing, video slicing, meme-making, or short-form content tools
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