Marketing and Outreach Manager

Position: Marketing & Outreach Manager

Organization:

The Student Scoop

Location:

Mumbai (On-site, with local travel to schools & partner institutions)

Reporting To:

Founder & Director

About The Student Scoop

The Student Scoop is a premier learning hub for
IBDP, IGCSE, MYP & international curricula

, dedicated to helping students excel academically while developing future-ready skills. We are now on a mission to
double our student intake for the academic year 2025–2026

and strengthen our brand as
"the next big thing in the international curriculum space."

To drive this growth, we are looking for a
Marketing & Outreach Manager

who can own and deliver this mandate.

Role Objective

To
increase student intake by 100%

for AY 2025–26 through strategic marketing, school & parent outreach, partnerships, and brand-building initiatives, while positioning The Student Scoop as the
go-to institute for international curriculum coaching

in Mumbai.

Key Responsibilities

1. Growth & Intake Strategy

• Design and execute a
  12-month growth plan

to achieve
100% increase in admissions

across all centers.
- Analyse past data (enquiries, conversions, drop-offs, geographies, board preferences) and
recommend strategies

to:
- Increase enquiry volume
- Improve counselling & conversion rates
- Retain existing students and drive referrals
- Set, track, and report
monthly KPIs

for leads, walk-ins, conversions, and revenue.

2. Outreach & Partnerships

• Build and manage
  relationships with schools, counsellors, and key decision-makers

in the IB/IGCSE/MYP ecosystem.
- Identify and close
strategic partnerships

with:
- Schools (integrated programs, after-school tie-ups)
- Coaching centres / activity centres
- Education consultants & study abroad agencies
- Plan and execute
school talks, seminars, webinars, open houses, and fairs

to generate quality leads.

3. Marketing Campaigns & Brand Building

• Create and implement
  online + offline marketing campaigns

for:
- Admissions for grades & boards
- Result announcements & success stories
- Events, workshops, bootcamps & masterclasses
- Work with designers/agency to create
high-quality creatives

: posters, reels, brochures, standees, WhatsApp creatives, landing pages, etc.
- Build and manage a consistent brand voice that positions The Student Scoop as a
trusted, expert-led international curriculum institute

.

4. Digital Marketing & Performance Tracking

• Oversee and coordinate:
• Social media marketing (Instagram, LinkedIn, YouTube, Facebook)
• Performance marketing (Meta/Google Ads) in coordination with agency/freelancers
• Website content & SEO inputs for better visibility on IB, IGCSE, MYP-related keywords.
• Track metrics like
  cost per enquiry, cost per admission, CTR, lead quality

and continuously refine campaigns for better ROI.

5. Events, Community & Parent Engagement

• Conceptualize and execute
  student conclaves, parent orientations, topper-talks, result celebrations

etc.
- Design
referral programs, loyalty initiatives, and testimonials campaigns

involving students and parents.
- Coordinate event logistics with internal team to ensure impactful, well-branded experiences.

6. Internal Collaboration & Process Building

• Work closely with:
• Counselling & Sales team

– to ensure leads are nurtured and converted.
- Academic team

– to convert academic strengths into marketing stories (results, projects, university admits).
- Build
standard operating procedures (SOPs)

for:
- Lead management & follow-up
- Event follow-through
- Reporting and review rhythms
- Present
monthly dashboards

to the Founder on performance, insights, and action items.

What We Expect from the Ideal Candidate

(Must-Have Experience)

• 3–7 years

of experience in
marketing/outreach/admissions

for:
- Education institutes / coaching classes / international schools / EdTech, OR
- High-growth service businesses with a strong B2C component.
- Proven track record

of:
- Increasing student intake / admissions significantly (ideally 50–100%+ over a cycle), and
- Successfully planning and executing outreach campaigns or partnerships.
- Experience interacting with
school principals, coordinators, parents, and students.

Skills & Competencies

• Strong
  strategic thinking

– can
suggest what needs to be done

, not just execute instructions.
- Hands-on with:
- Campaign planning & calendar creation
- Writing basic briefs/copies for creatives & posts
- Coordinating with designers/agency and internal teams
- Good understanding of
lead funnels

and
conversion journeys

(awareness → enquiry → counselling → admission).
- Excellent
communication & presentation skills

(English; comfort with Hindi/Marathi is a plus).
- Strong
relationship-building skills

and confidence in representing the brand at meetings and events.
- Data-driven mindset – comfortable using
Excel/Sheets, CRM tools, dashboards

, and deriving insights from numbers.

Personality & Attitude (Very Important)

• Ownership mindset

– treats the role like a mission, not a 9–5 job.
- Result-oriented

– thrives on targets (intake numbers, leads, partnerships).
- Self-starter

– comes with ideas, initiatives, and solutions, not just problems.
- Passionate about
education, student success, and global curricula

.
- Flexible to work on
peak admission periods, weekend events, and school-hour meetings

as needed.

K
ey Performance Indicators (KPIs)

You will be evaluated on:

• 100% increase in student intake

for AY 2025–26 (centre-wise and overall).
- Number of
qualified leads generated per month

and conversion rate.
- Number and quality of
school & counsellor partnerships

established.
- Engagement & participation at events/webinars and their conversion.
- Improvement in
brand visibility & recall

in our target geographies and segments.

Education

• Graduate / Postgraduate in
  Marketing, Business Administration, Communications, or related fields

.
- MBA in Marketing or prior
education-sector experience

is a strong advantage.

Why Join The Student Scoop?

• Work directly with the
  Founder

and core leadership team.
- Be the
growth driver

for a fast-scaling international curriculum brand.
- Opportunity to build
flagship campaigns, events, and partnerships

from the ground up.
- A culture that values
innovation, accountability, and impact on students' lives.

If you believe you can
double our intake and help make The Student Scoop the next big name in the international curriculum space

, share your CV and a short note on:

1. One campaign or initiative where
   you significantly increased admissions or revenue

, and
2. A
3–5 point action plan

you would recommend for The Student Scoop to achieve 100% intake growth in 2025–26.