Performance Marketing Business Lead

4 days ago

Mumbai, Maharashtra, India Infidigit Full time ₹ 20,00,000 - ₹ 25,00,000 per year

ABOUT US

Infidigit is a leading digital marketing agency specializing in SEO, Content Marketing, Paid Marketing, ASO, and CRO. We partner with leading brands across industries to drive measurable growth. As we expand, we're looking for a high-performing individual to lead the Performance Marketing COE to fuel our next phase of growth.

ABOUT THE ROLE

We are seeking a highly motivated and data-driven Performance Marketing Specialist to join our

growing team to lead our Centre of Excellence. In this role, you will be responsible for managing and

optimizing paid advertising campaigns across Meta (Facebook, Instagram, Messenger) and Google

Ads (Search, Display, YouTube, Shopping) for a diverse portfolio of clients.

TOTAL EXPERIENCE: 6 Years+

RELEVANT EXPERIENCE: 2 Years+

REPORTING TO: Chief of Delivery

KEY RESPONSIBILITIES


• Develop, execute, and manage high-performing PPC campaigns across Meta and Google Ads

platforms.


• Conduct in-depth keyword research, competitor analysis, and audience targeting.


• Write compelling ad copy and design engaging ad creatives in collaboration with the creative

team.


• Monitor campaign performance closely, analyze key metrics (CTR, CPC, CPA, ROAS), and

identify areas for improvement.


• Implement data-driven optimizations to maximize campaign performance and achieve client

goals.


• Generate comprehensive reports and insights to track campaign progress and demonstrate

ROI.


• Stay abreast of the latest trends and best practices in paid advertising.


• Collaborate effectively with cross-functional teams, including creative, content, and product

teams.

SKILLS & EXPERIENCE


• Proven experience managing and leading the vertical successfully.


• Strong understanding of PPC best practices, bidding strategies, and audience targeting.


• Experience with A/B testing and other optimization techniques.


• Proficiency in Google Analytics, Facebook Ads Manager, and other relevant marketing tools.


• Excellent analytical and problem-solving skills with a data-driven approach.


• Strong communication and interpersonal skills with the ability to collaborate effectively.


• Detail-oriented and organized with the ability to manage multiple projects simultaneously.


• Experience with Google Tag Manager, Google Data Studio, and other advanced analytics

tools.


• Familiarity with conversion rate optimization (CRO) techniques.

APPLY

·       If interested, do send in your resume

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