Performance Marketing Lead

7 days ago

Mumbai, Maharashtra, India PeopleShift Managment Consulting LLP Full time ₹ 2,50,00,000 - ₹ 5,00,00,000 per year

Hiring for our client "Kaynta Labs"

About the company:

Kaynta Labs is a new-age beauty house founded by two senior leaders from India's FMCG ecosystem, with a combined experience of over 50 years. We are on a mission to build a portfolio of high-performance, premium skincare brands rooted in modern science and powered by nature.

Our first brand -Miracles of Turmeric (brand website:  ) is built around a patented skincare innovation that dramatically enhances the efficacy of curcumin, the bio-active powerhouse found in turmeric.

This is a rare opportunity to join a visionary beauty company at Day Zero—with the momentum, capital, and ambition to build multiple premium brands for the Indian and global consumer.

Company:
 Kaynta Labs Pvt Ltd

Brand:
 Miracles of Turmeric

Industry:
 Beauty / FMCG / D2C

Work Location
: Andheri East, Mumbai

About the Role:

We're looking for a Performance Marketing Lead to drive customer acquisition and revenue growth across Meta platforms, which are core to our go-to-market strategy. You'll work closely with in-house and external creative partners, marketplace teams, and the founding team to drive strong business outcomes through performance-led storytelling.

This is a high-impact role for someone who wants to shape the growth trajectory of a breakout beauty brand from Day Zero and 
Reports To:
 Founders / Head of Growth

Key Responsibilities:

  • Own and execute full-funnel performance campaigns on Meta platforms (Instagram & Facebook), with accountability for CAC, ROAS, and LTV metrics.
  • Manage a scaled ad budget (₹3–5 Cr+ annually) efficiently with a strong focus on testing, learning, and scaling.
  • Lead the creative testing roadmap with internal teams and agency partners—bringing science to the art of paid storytelling.
  • Build robust attribution models, performance dashboards, and insight-driven strategies for continuous improvement.
  • Collaborate with: a. Creative partners to develop scroll-stopping ad content, b. Marketplace teams to drive cohesive customer journeys from ad to checkout on platforms like Amazon & Nykaa
  • Proactively identify growth opportunities across audiences, formats, placements, and funnel stages.

Ideal Profile:

  • 4–6 years of performance marketing experience, preferably in D2C or high-growth consumer brands.
  • Proven expertise in Meta/Instagram advertising—must have handled budgets of ₹3–5 Cr+ per annum.
  • Strong analytical mindset with high proficiency in metrics, dashboards, A/B testing, and performance loops.
  • Demonstrated ability to work across teams and manage multiple stakeholders.
  • Self-starter with high drive, problem-solving ability, and learning agility.
  • Prior experience in beauty or skincare is a strong plus, but not mandatory.

What We Offer:

  • A front-row seat to building a breakout skincare brand with global potential.
  • Opportunity to define and own the growth charter in a high-trust, high-impact environment.
  • Direct access to founders with deep FMCG and brand-building expertise.
  • Competitive compensation with potential performance bonuses and ESOPs.
  • A fast-paced, entrepreneurial culture that rewards creativity, speed, and ownership.

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