Writer/Strategist (Personal Branding)

4 days ago


Mumbai, Maharashtra, India Lxme Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Overview:

LXME is India's first financial platform designed exclusively for women, empowering them to

take charge of their money through learning, investing, and community engagement. LXME

offers simple, jargon-free financial solutions and a vibrant community to help women achieve

financial independence.

About the Role:

We're looking for a mid-level
Writer + Strategist
who can help shape and amplify the personal brand of
LXME's Founder
. You'll work closely with her to craft content that's authentic, thought-provoking, and resonates deeply with women who are building their financial journeys.

What You'll Do:

  • Build and execute a
    personal branding strategy
    across LinkedIn, Instagram, and other relevant platforms.
  • Write compelling
    thought leadership content, posts, speeches, and video scripts
    that reflect the founder's voice and values.
  • Conceptualize
    campaigns, collaborations, and storytelling themes
    that humanize finance and leadership.
  • Track trends and insights to help position the founder as a
    relevant voice in women's finance, entrepreneurship, and leadership
    .
  • Collaborate with the design and video teams for cohesive content execution.

Who You Are:

  • 3-5 years of experience in
    content writing, brand storytelling, or communications strategy
    , preferably for
    CXOs, founders, or influencers
    .
  • Strong understanding of
    social media trends and audience psychology
    .
  • Excellent writing skills with a flair for conversational, thought-led content.
  • Passionate about
    women's empowerment, leadership, and financial literacy
    .
  • Based in
    Mumbai
    and open to
    working from office
    .

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