Writer/Strategist (Personal Branding)
4 days ago
Company Overview:
LXME is India's first financial platform designed exclusively for women, empowering them to
take charge of their money through learning, investing, and community engagement. LXME
offers simple, jargon-free financial solutions and a vibrant community to help women achieve
financial independence.
About the Role:
We're looking for a mid-level
Writer + Strategist
who can help shape and amplify the personal brand of
LXME's Founder
. You'll work closely with her to craft content that's authentic, thought-provoking, and resonates deeply with women who are building their financial journeys.
What You'll Do:
- Build and execute a
personal branding strategy
across LinkedIn, Instagram, and other relevant platforms. - Write compelling
thought leadership content, posts, speeches, and video scripts
that reflect the founder's voice and values. - Conceptualize
campaigns, collaborations, and storytelling themes
that humanize finance and leadership. - Track trends and insights to help position the founder as a
relevant voice in women's finance, entrepreneurship, and leadership
. - Collaborate with the design and video teams for cohesive content execution.
Who You Are:
- 3-5 years of experience in
content writing, brand storytelling, or communications strategy
, preferably for
CXOs, founders, or influencers
. - Strong understanding of
social media trends and audience psychology
. - Excellent writing skills with a flair for conversational, thought-led content.
- Passionate about
women's empowerment, leadership, and financial literacy
. - Based in
Mumbai
and open to
working from office
.
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