Brand Strategist

5 days ago

Mumbai, Maharashtra, India INK IN CAPS Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are seeking a highly skilled and creative
Brand Strategist
who can bridge the gap between
design thinking, business strategy, and experience innovation
. The ideal candidate will have a strong foundation in
brand management, experience design, and visualization
, combined with
industrial experience
to drive impactful brand positioning and storytelling.

This role is perfect for candidates with advanced academic backgrounds in
design and business management
, preferably from institutions such as
ISB, ISDI, or equivalent design + business schools
.

Key Responsibilities

  • Brand Strategy Development:
    Define and execute end-to-end brand strategies that align with business objectives, customer needs, and market dynamics.
  • Experience Design:
    Integrate experience-driven approaches to brand building, ensuring consistency across customer touchpoints.
  • Visualization & Conceptualization:
    Develop visual frameworks, mood boards, and storytelling models to communicate brand direction effectively.
  • Market & Consumer Research:
    Conduct deep research and competitor analysis to identify positioning opportunities and innovation pathways.
  • Cross-Functional Collaboration:
    Partner with design, marketing, product, and business teams to implement cohesive strategies.
  • Brand Performance Measurement:
    Define KPIs, track outcomes, and continuously refine strategies to strengthen brand equity.
  • Innovation Leadership:
    Leverage industrial experience and creative thinking to reimagine customer journeys and brand experiences.

Qualifications & Skills

Education:

  • Master's or MBA in
    Brand Management, Business Strategy, or Experience Design
    .
  • Preferred background from
    design + management institutes
    (e.g., ISB, ISDI, or equivalent).

Professional Experience:

  • 4–8 years of experience in
    brand strategy, experience design, or industrial branding
    .
  • Proven track record in developing and executing successful brand strategies.
  • Strong portfolio showcasing
    visualization, storytelling, and innovation-led projects
    .

Core Skills:

  • Brand management & positioning
  • Experience & design thinking
  • Visualization & storytelling
  • Industrial & consumer insights
  • Strategic problem-solving
  • Excellent communication & presentation

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