Brand Strategist
5 days ago
We are seeking a highly skilled and creative
Brand Strategist
who can bridge the gap between
design thinking, business strategy, and experience innovation
. The ideal candidate will have a strong foundation in
brand management, experience design, and visualization
, combined with
industrial experience
to drive impactful brand positioning and storytelling.
This role is perfect for candidates with advanced academic backgrounds in
design and business management
, preferably from institutions such as
ISB, ISDI, or equivalent design + business schools
.
Key Responsibilities
- Brand Strategy Development:
Define and execute end-to-end brand strategies that align with business objectives, customer needs, and market dynamics. - Experience Design:
Integrate experience-driven approaches to brand building, ensuring consistency across customer touchpoints. - Visualization & Conceptualization:
Develop visual frameworks, mood boards, and storytelling models to communicate brand direction effectively. - Market & Consumer Research:
Conduct deep research and competitor analysis to identify positioning opportunities and innovation pathways. - Cross-Functional Collaboration:
Partner with design, marketing, product, and business teams to implement cohesive strategies. - Brand Performance Measurement:
Define KPIs, track outcomes, and continuously refine strategies to strengthen brand equity. - Innovation Leadership:
Leverage industrial experience and creative thinking to reimagine customer journeys and brand experiences.
Qualifications & Skills
Education:
- Master's or MBA in
Brand Management, Business Strategy, or Experience Design
. - Preferred background from
design + management institutes
(e.g., ISB, ISDI, or equivalent).
Professional Experience:
- 4–8 years of experience in
brand strategy, experience design, or industrial branding
. - Proven track record in developing and executing successful brand strategies.
- Strong portfolio showcasing
visualization, storytelling, and innovation-led projects
.
Core Skills:
- Brand management & positioning
- Experience & design thinking
- Visualization & storytelling
- Industrial & consumer insights
- Strategic problem-solving
- Excellent communication & presentation
-
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