Content Writer

4 days ago

Mumbai, Maharashtra, India ARAKU Coffee Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Content Writer (F&B & Lifestyle)

Colaba, Mumbai | 5–7 Years Experience | Full-Time

ARAKU Coffee
is looking for a
skilled Content Writer
with a journalism background—someone who can write with clarity, depth, and narrative flair. This role sits at the intersection of
F&B, lifestyle, brand storytelling, and digital content
, with a clear growth path into a
Content Strategist
.

What You'll Do

  • Write editorial-quality content across the website, product pages, brand pages, campaigns, and blogs.
  • Create lifestyle, culture, and F&B-inspired narratives that elevate ARAKU's brand and tone.
  • Work closely with design, marketing, and leadership teams to produce refined, brand-first content.
  • Build content frameworks, editorial calendars, and SEO-aligned structures.
  • Conduct interviews, gather stories from the field (farmers, cafés, brand partners), and turn them into compelling long-form and short-form content.
  • Eventually evolve into a
    Content Strategist
    —shaping brand voice, content pillars, and long-term storytelling direction.

Who You Are

  • 5–7 years of experience in
    journalism, editorial writing, or content for F&B/lifestyle brands
    .
  • Ability to write sharp, clean, grammatically perfect English.
  • Strong sense of narrative structure and premium brand tone.
  • Comfort working on product descriptions, campaign copy, web pages, and social content.
  • Highly curious, detail-oriented, and able to translate complex information into elegant, readable content.
  • Passion for coffee, food culture, lifestyle writing, or premium brands is a strong plus.

Why ARAKU Coffee

You'll be shaping the content backbone of one of India's most admired homegrown brands — rooted in terroir, craft, and world-class coffee. This is a role with
high visibility, creative freedom, and clear growth into strategy
.

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