Performance Marketing Associate
1 day ago
Job Brief:
Responsibilities:
Should have worked with a wide range of – E-commerce industries like Fashion, Apparel, Food, Cosmetic, Cleaning Services, Fitness & Education Industry.
• Responsible for End-to-end client communication, understanding their business pain points & requirements to achieve the digital growth.
• Developed & Execute Strategy for Search Engine Marketing platforms including Google Ads, YouTube Ads, and Facebook & Instagram Paid Ads to achieve client's KPIs.
• Launch different campaigns on Google Ads (Search, Shopping, Video, Display & Performance Max Campaign), planning & allocating campaign budget.
• Monitor accounts daily / monthly budget & optimize keywords, ad copy, extensions, bids, impression share, CTR, Conversion, Conversion Rate, Remarketing & Placement lists.
• Launch Social Media Campaigns using the Sales Funnels approach, Facebook Page & Instagram Account Audit, Facebook Ads account Audit, Pixel & Conversion API Set Up, Website Analysis & Suggest new changes on the website if needed.
• Optimize the campaigns on a regular basis to achieve the targets of Conversions, ROAS, Brand Visibility and allocate budget among the different platforms.
• Creating reports using different online & in- house tools and presenting it to the clients on weekly & monthly basis.
• Communicate with team members and management on project development & results to meet client goals
Skills Required: Google Analytics, PPC, Digital marketing, Email Marketing, market research
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